Tag search: user experience
Customer loyalty and brand trust are crucial aspects of a successful e-commerce site, and contribute to building up a returning customer-base. But equally as important, is that the customer can simply and quickly navigate their way to a sale.
Many e-commerce sites find getting the balance right between creating a brand identity and selling their products tricky, with most focusing on one more than the other. With so much choice and opportunity to shop around on the web, communicating the right brand message to your users and giving them the best user experience whilst making a sale, is vital.
Recently, the demand for creating a good user experience has been growing; with many people realising that SEO alone doesn’t increase those all-important conversion rates.
But whilst a heavy focus on user experience is essential to a successful website, there are still some web users with needs that are being ignored.
Although websites cater for specific target audiences, they also need to remember to cater for users of varying abilities and impairments.
When it comes to web design; usability and visual design are two areas that are heavily dependent on each other. They affect each other dramatically, and each requires an understanding of how people will interpret the message you want to communicate, and what experience the user will have.
Finding the correct balance between these two disciplines is essential to developing a good user experience. However this isn’t such an easy task when you consider their juxtaposing nature.
Many businesses seem to focus on attracting traffic to their site without thinking of how to keep them there. The site’s content is often overlooked – usually trumped by focusing heavily on aesthetic – and not considered a priority when developing a new website.
However, the content and copy of your site has a huge impact on the overall user experience. By understanding the importance of your site’s content and taking measures to enhance it; you could experience a huge impact on your websites usability, and therefore its overall performance. We’ve come up with five tips to improve your site’s content and enrich the experience for your users.
The results of a recent study have shown that smartphones play a significant role in the everyday lives of users; reflecting an overwhelming response to mobile advertising and a need for local searches.
These findings reveal that the need for businesses and retailers to be mobile friendly and search optimised is greater than ever before; and the secret to maximised visibility could lie within having a mobile oriented site.
In this article, I’d like to share some ideas I’ve had on how to measurably increase the effectiveness of websites by discussing conversion rate optimisation; factoring in elements such as interface design and usability, rather than purely gauging on SEO performance.
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