Tag search: web design
Bringing the region’s best talent and innovation together; the design of this year’s Leeds Digital Festival has been crowd-sourced, and it’s now up to us – the public – to choose which one we’d like to see splashed across the city in November.
As if choosing from three incredible designs wasn’t enough; two of them were collaborative efforts including our very own designers, Max Shearer and Andrew Machin, and so the rest of us in the office are having a hard time deciding which one to vote for! Let’s take a look at both ideas…
When it comes to web design; usability and visual design are two areas that are heavily dependent on each other. They affect each other dramatically, and each requires an understanding of how people will interpret the message you want to communicate, and what experience the user will have.
Finding the correct balance between these two disciplines is essential to developing a good user experience. However this isn’t such an easy task when you consider their juxtaposing nature.
The approach of many companies is to separate web development and SEO between two specialised agencies, sometimes even going somewhere different for the design; but what we’ve found here at Branded3, is that this method is deeply ineffective.
We’ve pioneered an approach here which integrates all aspects of web development; and its results speak for themselves. In this post I’m going to explain why the traditional method of so many is flawed, and why an integrated agency can produce seamless, effective results.
In this article, I’d like to share some ideas I’ve had on how to measurably increase the effectiveness of websites by discussing conversion rate optimisation; factoring in elements such as interface design and usability, rather than purely gauging on SEO performance.
Two of our very own talented web designers received a well-deserved pat on the back when they came into the Branded3 office this morning; as Max Shearer and Andrew Machin made it through to the final three teams chosen to rebrand Leeds Digital Festival this year.
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