Tag search: web usability

Recently, the demand for creating a good user experience has been growing; with many people realising that SEO alone doesn’t increase those all-important conversion rates.

But whilst a heavy focus on user experience is essential to a successful website, there are still some web users with needs that are being ignored.

Although websites cater for specific target audiences, they also need to remember to cater for users of varying abilities and impairments.

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Increasingly, websites want to bring you up-to-the-minute details of what is happening on the site, or in related fields depending on what industry you’re in. Whilst this is a nice feature, it’s important to take a step back during development and understand how ‘live’ data can impact on the productivity and profitability of you site.

A lot of ‘off-the-shelf’ packages will take care of this for you, and your friend is scheduling tasks. This takes processing power away from having to do a task on-the-fly when you request something (and there might be a great deal of people requesting it!) – and means that the server is only under load at specific times, manageable by you – or your developer at least!

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When it comes to web design; usability and visual design are two areas that are heavily dependent on each other. They affect each other dramatically, and each requires an understanding of how people will interpret the message you want to communicate, and what experience the user will have.

Finding the correct balance between these two disciplines is essential to developing a good user experience. However this isn’t such an easy task when you consider their juxtaposing nature.

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