Tag search: WordPress
Here at Branded3, we love WordPress. It is a brilliantly easy-to-use CMS, based on industry standards making it easy to develop for. It’s also very powerful, going beyond the ‘blog’ moniker that made it famous originally.
WordPress is used to power a very large variety of websites, including sites for: eBay, Yahoo!, Ford, Sony, Samsung and Mozilla Firefox – to name only a few. Whilst these big brands aren’t necessarily running their main websites on the platform, they do entrust it to power microsites and blogs that support their site.
Wikipedia: “URL normalization (or URL canonicalization) is the process by which URLs are modified and standardized in a consistent manner. The goal of the normalization process is to transform a URL into a normalized or canonical URL so it is possible to determine if two syntactically different URLs may be equivalent.”
Canonical URLs have had a lot of press during the last year since Google started ‘supporting’ them in order to combat duplicate content issues – amongst other things. I’m going to look at how carnonical URLs should be used, and what the consequences can be if used incorrectly.
Photo by drewgstephensWhilst working on my first proper WordPress theme, I needed a nice simple breadcrumb plugin or function for my pages. As so often is the case, most of the existing plugins or functions were unnecessarily complicated and/or bloated; so I decided to write my own.
If you haven’t got any knowledge of PHP, it’s probably worth brushing up on it here before you dive into this.
Latest from B3Labs
- Another milestone reached for Branded3 as it’s acquired by the
St Ives Group - The latest media consumer findings & what they mean for digital marketers
- Talk to Branded3 at @BuyYorkshire in Leeds next week!
Latest from Blogstorm
- Early thoughts on Penguin 2.0
- 5 myths about manual penalty recovery
- Google gets more aggressive with link devaluation

