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‘Slacktivism’ is one of my new favourite words. It’s a term that refers to the showing of support for a cause or social issue that requires very little effort, and ultimately has minimal or no effect other than to vent the slackivist’s personal opinion. Unfortunately, I can’t take credit for its conception.

Social media platforms have become the perfect catalyst for those people who are only willing to engage in the simplest of measures to voice their opinion, and are not truly engaged in making changes to the world around them. You don’t have to look hard on Twitter, Youtube comments, and Facebook fan page comments to see what I mean.

So, with today being the day where we vote on whether we should adopt the Alternative voting system in the UK, I thought it would be interesting to perform a little experiment: To see if the popular opinion on Twitter on the the vote is a true reflection of the people who actually vote.

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UPDATE: Branded3 introduce a live stream from the Royal couple’s hotel bedroom! Read on to get the link…

Ok so we’ve given in; after months of trying to avoid the Royal Wedding and the constant stream of news stories on what Kate’s dress might look like, and whether the cake will contain nuts (hardly breaking news…) we’ve decided to embrace the national celebration, which is quickly turning out to be the most interactive event in history.

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It’s that day of the year again where everyone is on their guard; approaching the day with caution and suspicious of even the most trusted and authoritative newsreaders, making sure they don’t fall for another ‘spaghetti grows on trees’ prank, so expertly carried out by GMTV a few years back, and shockingly believed across the country.

Yes, it’s April Fool’s Day, and for us; that means a day of the best tricks and pranks online flying around the office, each one exceeding the one before it. So we thought we’d share our top five April Fool’s with you:

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