Take control of your search results

One thing that constantly amazes me is the number of high profile sites that have no control over their search results. Take a look at the screenshot below for “Philips Shaver” and you can see that the chances of somebody bypassing the 10 highly relevant sponsored listings, 3 product search results and 3 organic results is likely to be very slim.

Combine this with the lack of a clickable title on the Philips result and you have a very inefficient search campaign. Philips has a UK store and it would be so easy for them to dominate queries like this.

BY Patrick Altoft AT 12:39am ON Wednesday, 27 February 2008

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+