Comments on: The new complaining and your brand’s reputation http://www.branded3.com/blogs/the-new-complaining-and-your-brands-reputation/ Digital and SEO Agency Thu, 23 May 2013 12:58:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: mark http://www.branded3.com/blogs/the-new-complaining-and-your-brands-reputation/comment-page-1/#comment-8665 mark Wed, 30 Sep 2009 08:39:25 +0000 http://www.blogstorm.co.uk/?p=2940#comment-8665 Major companies still under estimate the power of the social media, the fact is that user comments have the power to make or break a brand. Businesses are coming around to this thinking slowly, unfortunately too slow for some business. Great post, thanks. Major companies still under estimate the power of the social media, the fact is that user comments have the power to make or break a brand. Businesses are coming around to this thinking slowly, unfortunately too slow for some business. Great post, thanks.

]]> By: tag44 http://www.branded3.com/blogs/the-new-complaining-and-your-brands-reputation/comment-page-1/#comment-8664 tag44 Mon, 28 Sep 2009 13:32:02 +0000 http://www.blogstorm.co.uk/?p=2940#comment-8664 Very well informative post written on online brand reputation. Very well informative post written on online brand reputation.

]]> By: Lauren Vargas http://www.branded3.com/blogs/the-new-complaining-and-your-brands-reputation/comment-page-1/#comment-8663 Lauren Vargas Fri, 25 Sep 2009 13:58:12 +0000 http://www.blogstorm.co.uk/?p=2940#comment-8663 Joel, Customers have a new megaphone...social media. Companies/Brands cannot afford to ignore the conversations that are happening in the social media space and outside of "official" channels. Thank you for including us in your post as a monitoring tool. Lauren Vargas Community Manager at Radian6 @VargasL Joel,

Customers have a new megaphone…social media. Companies/Brands cannot afford to ignore the conversations that are happening in the social media space and outside of “official” channels. Thank you for including us in your post as a monitoring tool.

Lauren Vargas
Community Manager at Radian6
@VargasL

]]> By: Stephen_Webb http://www.branded3.com/blogs/the-new-complaining-and-your-brands-reputation/comment-page-1/#comment-8662 Stephen_Webb Fri, 25 Sep 2009 08:23:50 +0000 http://www.blogstorm.co.uk/?p=2940#comment-8662 The internet has clearly had a big effect on the consumer and their power. As stated in this article, stories such as these were previously confined to the columns of local newspapers; rarely getting any widespread attention. However with the invention of the internet the consumer now has real power, and the ability to make something happen. I’ve not previously heard of a case like this, where certain search terms were ranking higher than the official website of the company involved. Maybe this will set an example that poor customer service cannot be hidden in the modern world, and those company’s who had previously done little to resolve grievances will now have to put effort in to resolve situations immediately. Despite the fact that Thomson eventually did refund Mr Sharman’s holiday and deal with his situation, their reputation has still been damaged. The main point of this story being that it took an internet blog’s widespread success to get a reaction from Thomson obviously doesn’t reflect well on them, so let’s hope that other business’s take note of this incident and start taking online consumer activism seriously. The internet has clearly had a big effect on the consumer and their power. As stated in this article, stories such as these were previously confined to the columns of local newspapers; rarely getting any widespread attention. However with the invention of the internet the consumer now has real power, and the ability to make something happen.

I’ve not previously heard of a case like this, where certain search terms were ranking higher than the official website of the company involved. Maybe this will set an example that poor customer service cannot be hidden in the modern world, and those company’s who had previously done little to resolve grievances will now have to put effort in to resolve situations immediately.

Despite the fact that Thomson eventually did refund Mr Sharman’s holiday and deal with his situation, their reputation has still been damaged. The main point of this story being that it took an internet blog’s widespread success to get a reaction from Thomson obviously doesn’t reflect well on them, so let’s hope that other business’s take note of this incident and start taking online consumer activism seriously.

]]> By: raxraxrax.com » Blog Archive » links for 2009-09-24 http://www.branded3.com/blogs/the-new-complaining-and-your-brands-reputation/comment-page-1/#comment-8661 raxraxrax.com » Blog Archive » links for 2009-09-24 Fri, 25 Sep 2009 01:31:23 +0000 http://www.blogstorm.co.uk/?p=2940#comment-8661 [...] The new complaining and your brand’s reputation How can brands protect themselves from the growing trend of online foot stamping? (tags: customers twitter service complaining crm) [...] [...] The new complaining and your brand’s reputation How can brands protect themselves from the growing trend of online foot stamping? (tags: customers twitter service complaining crm) [...]

]]>