By 1 year ago in Blogstorm SEO

The Open at Muirfield, not open to search engines

In just over a weeks time The Open kicks off at Muirfield but it seems that the official website has not quite got the whole “open” sentiment right just yet. At the moment the site is blocking search engines from crawling the site via the following robots.txt file:

Sitemap: http://www.theopen.com/sitemap.xml
User-agent: *
User-agent: *
Disallow: /

Google is handling things pretty well and is pulling the title and description for the site from Dmoz but this of course has an American bias and has the pretty major error of calling it “the British Open” rather than “The Open Championship” which is almost as bad as Google calling it a “sports league championship” in their knowledge graph box (screenshots below).

The Open

By Patrick Altoft. at 8:55AM on Tuesday, 09 Jul 2013

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events. Follow Patrick Altoft on Twitter.

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