Comments on: The UK Social Media Landscape

By: : Joe

: Joe — Fri, 07 Dec 2012 15:03:00 +0000

I found the recent Twestival in London very enlightening as to the
potential audience of Twitter in London- in that I’ve been to the first
two, and whilst they’ve gotten bigger and bigger, the audience there has
become more and more diverse.

By: Barry

Barry — Wed, 30 Sep 2009 15:55:03 +0000

London, eh? Right. I live in Belfast, Northern Ireland. When I use my AOL broadband at home (yeah I know – blame my girlfriend) I register as a visitor from London. I’m pretty sure there are vast numbers of internet users who register as coming from London merely because of how their ISP has set things up. So you might want to take that geographical data with a couple of tonnes of salt.

By: tag44

tag44 — Wed, 30 Sep 2009 12:58:12 +0000

Thanks for sharing the social media link with the comparison of the social media graphs.

By: Robert Nicholson

Robert Nicholson — Wed, 30 Sep 2009 08:57:02 +0000

I found the recent Twestival in London very enlightening as to the potential audience of Twitter in London- in that I’ve been to the first two, and whilst they’ve gotten bigger and bigger, the audience there has become more and more diverse.

Case point – several people at the most recent one had only just joined Twitter to attend the party (as they recognised the old fashioned value of networking & open bar!)
Others joined & didnt really “know” the internet, but knew that they had to be seen/heard at such events & be able to say they were on twitter.
And ironically I only met 1 (out of 1,500) other SEO there… most were PR’s, Journo’s, TV/Offline people & Startups.

By: Nicola

Nicola — Wed, 30 Sep 2009 08:56:50 +0000

It’s interesting to view the trends in this way Patrick. Like you and justinparks say however, each tool serves a slightly different purpose. I guess at the end of the day though it’s the traffic that matters if you are after a large audience > you use the tool which will get you the most exposure. For this reason it makes sense that the relatively ‘new kid on the block’ Twitter is where all the hype is right now, anything fresh and new which is adopted by the media in general (as has been the case with Twitter and Facebook in the UK) is bound to climb in popularity.

I think a lot of users of social media are choosing to concentrate on just one or two different networks (posting quality content) rather than trying to keep up with ten different networks all at the same time (with less available time to spend on each the emphasis is on quantity, thus building a less meaningful ‘identity’ on each)… thoughts?

Where will we all be flocking to this time next year? Will Facebook and Twitter continue to flourish or will we all get bored and move on? I suspect there will be something new and shiny.

By: Patrick Altoft

Patrick Altoft — Tue, 29 Sep 2009 20:50:07 +0000

I think the interesting thing with sites like digg is the potential to get your content in front of new people while twitter is very much about putting your content in front of groups of friends who have some kind of link to you and your friends. Both great methods but totally different.

By: justinparks

justinparks — Tue, 29 Sep 2009 20:45:44 +0000

Interesting points to see graphically Patrick. Twitter is definitely gaining momentum in the UK and its obvious from the above that the sites such as digg, stumbleupon and reddit are declining in the traffic, but I would guess that it depends on the reason behind the message your are sending out that will have the final and ultimate effect on it.

While Twitters traffic is dwarfing the other networks it works and reacts in a very different way to the social bookmarking sites and they all have their failings and merits.

I guess its not time to quit on them, or indeed give up on them, the traffic is still pretty substantial, though a close eye needs to be kept on them, most definitely.