Comments on: Track Adwords Conversions Without Clicks http://www.branded3.com/blogs/track-adwords-conversions-without-clicks/ Digital and SEO Agency Thu, 23 May 2013 12:58:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: RV http://www.branded3.com/blogs/track-adwords-conversions-without-clicks/comment-page-1/#comment-8773 RV Mon, 05 Oct 2009 16:37:54 +0000 http://www.blogstorm.co.uk/?p=3093#comment-8773 Would be awesome if they integrated it with DoubleClick etc… Would be awesome if they integrated it with DoubleClick etc…

]]> By: Banner Clicks: Is The Advertising Industry Clutching At Straws? http://www.branded3.com/blogs/track-adwords-conversions-without-clicks/comment-page-1/#comment-8772 Banner Clicks: Is The Advertising Industry Clutching At Straws? Fri, 02 Oct 2009 12:09:08 +0000 http://www.blogstorm.co.uk/?p=3093#comment-8772 [...] Altoft on October 2, 2009 Yesterday we saw Google add a new AdWords feature that allows brands to track conversions “caused” by banners that were viewed but not clicked. The idea being that a user who [...] [...] Altoft on October 2, 2009 Yesterday we saw Google add a new AdWords feature that allows brands to track conversions “caused” by banners that were viewed but not clicked. The idea being that a user who [...]

]]> By: Nicola http://www.branded3.com/blogs/track-adwords-conversions-without-clicks/comment-page-1/#comment-8771 Nicola Fri, 02 Oct 2009 08:51:36 +0000 http://www.blogstorm.co.uk/?p=3093#comment-8771 Interesting development. As you say, it’s much more relevant to visual banner ads. However, I think we might have to take these kind of stats with a pinch of salt – 30 days is a long time in which to have ‘remembered’ the ad and then visited the site in question (I would imagine the viewer would have also received another trigger [perhaps not even having noticed the first] which makes it difficult to assess the effectiveness of the original ad). It’s always good though to have extra information to consider when building an overall marketing strategy. Sadly though, I imagine Google’s reason for adding this feature is not primarily to provide us with richer statistical information, but instead to convince pay per click customers that their ads are worth the money they are paying. Interesting development. As you say, it’s much more relevant to visual banner ads. However, I think we might have to take these kind of stats with a pinch of salt – 30 days is a long time in which to have ‘remembered’ the ad and then visited the site in question (I would imagine the viewer would have also received another trigger [perhaps not even having noticed the first] which makes it difficult to assess the effectiveness of the original ad). It’s always good though to have extra information to consider when building an overall marketing strategy. Sadly though, I imagine Google’s reason for adding this feature is not primarily to provide us with richer statistical information, but instead to convince pay per click customers that their ads are worth the money they are paying.

]]> By: tag44 http://www.branded3.com/blogs/track-adwords-conversions-without-clicks/comment-page-1/#comment-8770 tag44 Thu, 01 Oct 2009 13:16:22 +0000 http://www.blogstorm.co.uk/?p=3093#comment-8770 Thanks for the information about Google new feature on Adwords, let me check this Google new service and the outcomes of it. Thanks for the information about Google new feature on Adwords, let me check this Google new service and the outcomes of it.

]]> By: Zoe Piper http://www.branded3.com/blogs/track-adwords-conversions-without-clicks/comment-page-1/#comment-8769 Zoe Piper Thu, 01 Oct 2009 12:11:09 +0000 http://www.blogstorm.co.uk/?p=3093#comment-8769 @Gal ooh thanks for pointing that out - Google didn't say it in the original post. Well, I figured the new tracking wouldn't be that useful for text ads anyway so nothing lost really :) Maybe they could remove the tracking column from text ad-only accounts though to make it a bit clearer. @Gal ooh thanks for pointing that out – Google didn’t say it in the original post. Well, I figured the new tracking wouldn’t be that useful for text ads anyway so nothing lost really :) Maybe they could remove the tracking column from text ad-only accounts though to make it a bit clearer.

]]> By: Gál Kristóf | Adwords-Hirdetes.hu http://www.branded3.com/blogs/track-adwords-conversions-without-clicks/comment-page-1/#comment-8768 Gál Kristóf | Adwords-Hirdetes.hu Thu, 01 Oct 2009 11:45:12 +0000 http://www.blogstorm.co.uk/?p=3093#comment-8768 It doesn't work with text ads! http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=160784 It doesn’t work with text ads!

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=160784

]]> By: Mike http://www.branded3.com/blogs/track-adwords-conversions-without-clicks/comment-page-1/#comment-8767 Mike Thu, 01 Oct 2009 11:13:49 +0000 http://www.blogstorm.co.uk/?p=3093#comment-8767 May work well for branding. I'll test it out. Problem is most of my content network promotions are heavily weighted towards benefit statements in the headline. May work well for branding. I’ll test it out. Problem is most of my content network promotions are heavily weighted towards benefit statements in the headline.

]]> By: Robert Nicholson http://www.branded3.com/blogs/track-adwords-conversions-without-clicks/comment-page-1/#comment-8766 Robert Nicholson Thu, 01 Oct 2009 10:13:31 +0000 http://www.blogstorm.co.uk/?p=3093#comment-8766 Would be awesome if they integrated it with DoubleClick etc... Would be awesome if they integrated it with DoubleClick etc…

]]>