Comments on: Update on Interflora vs Marks & Spencer AdWords trademark row

By: Nathan

Nathan — Wed, 13 Oct 2010 08:25:47 +0000

Also Asda has adverts…

By: Adam Mason

Adam Mason — Sun, 19 Sep 2010 23:31:04 +0000

Awesome post! I’m definitly going to share this on my Twitter :)

By: itthonot

itthonot — Thu, 27 May 2010 16:38:59 +0000

I supposed that you will certainly receive many free traffics from others promoting your atcile in the process.

By: Moerts

Moerts — Wed, 19 May 2010 19:03:01 +0000

This we have already seen somewhere :)

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By: Electronics Promotion

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By: lucy may

lucy may — Wed, 05 May 2010 16:22:33 +0000

If your cornfield is far from your house the birds will eat your corn.

By: darryl skelton

darryl skelton — Thu, 28 Jan 2010 18:33:43 +0000

Trademark laws exist to protect the consumer, in this case M&S do not claim, suggest or in anyway appear to be interflora they make clear exactly who they are. The consumer is not being misled in anyway. If a brand name calling themselves interflorer were to advertise using interflora as a keyword then maybe people could be misled.

As long as M&S don’t mind others doing similar when searching on google for their products it would seem ok. Trademark law is not the same as copyright or patent protection.

By: Helen Catterall

Helen Catterall — Mon, 11 Jan 2010 14:01:18 +0000

This is yet another case of the law failing to keep up with the marketplace, and it is no surprise that this dispute has rumbled on, bearing in mind the involvement of Google and Marks and Spencer. Surely, the whole area of online advertising is in need of a legislative review so that this kind of dispute can be prevented before it begins.