By 2 years ago in Blogstorm

Watch @Tim_Grice talk all things Penguin 2.0 in June’s #B3Brunch

Last Friday, our Head of Search Tim Grice hosted our monthly B3 Brunch Google+ Hangout on the subject of the recently released Penguin 2.0 update.

The Hangout saw some great questions come through in the Google+ comments with many centred around use of the Disavow Tool and strategies we should be using going forward in a post-Penguin world. 

In-line with the questions and comments we saw coming through about Penguin, Tim provides his thoughts on this below.

The main thing people need to take away from the recent update is that it’s not a penalty; it’s an algorithm that is negatively affecting them. Penguin is targeting websites that are ‘over optimised’, with the main focus being on links, therefore it is important to audit your link profile and remove the negative signals Google are using to run the algorithm. If you have been hit by Penguin you have to accept that your investment in low quality link building has been identified and killed by Google, therefore as well as removing the bad links, you need to start thinking about what makes you link-worthy and developing a natural strategy moving forward.

Penguin is like a reset algorithm, if you have invested in link manipulation, it is now worthless and you need to start from scratch by cleaning up your profile and building on a more solid foundation.

You can view the Hangout in full below or over on our YouTube channel.

As always, our next Hangout will be announced right here on the blog and also on our Google+ page so be sure to head over and add us to your circles to be the first to find out about it.

If you have any burning questions or topics that you’d like to see featured in an upcoming Hangout, do let us know by emailing [email protected] or in the comments below. The same goes if you have any follow up questions with regards this month’s Hangout – we’d love to hear from you!

By Laura Crimmons. at 2:06PM on Tuesday, 18 Jun 2013

With an extensive background in both traditional and online PR, Laura is Branded3’s Head of PR & Social and leads our PR team. Laura works on the accounts of our biggest clients, developing and executing creative PR strategies which get brands talked about in all the right places, by the right people. Follow Laura Crimmons on Twitter.