By 9 months ago in B3labs

WhatsApp Worth: An interactive look at the $19bn buyout

In the social network’s biggest acquisition to date, Facebook bought popular messaging app WhatsApp in a deal worth a staggering $19bn in cash and shares last week.

With over 450 million monthly users, WhatsApp’s popularity has soared as a free alternative to text messaging. Now, we’re not denying its benefits, but $19bn?! How did Facebook come up with this figure and is it really possible to predict anything in this ever-changing industry?

WhatsApp’s younger user base and its greater international use compared to Facebook have been cited as a few of the reasons behind its astounding worth. But just how does this figure stack up in real-terms? What else could be bought for $19bn?

That question is exactly what we were asking ourselves last week when this news was announced, and being a creative digital agency, we thought we’d answer this with an interactive graphic - click on the image below to check it out!

whats_app_click

By Felicity Crouch. at 4:25PM on Monday, 24 Feb 2014

Felicity is Branded3’s Marketing Manager and develops and executes a creative marketing strategy for the agency to encourage new business. With a background in journalism and digital project management, Felicity manages a large number of marketing channels effectively to raise Branded3’s profile and facilitate the growth of the company. Follow Felicity Crouch on Twitter.

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