Why you shouldn’t be going live on a Friday…
At digital agencies such as ours, launching a project onto the internet is the often the culmination of hundreds of man hours dedicated to seeing a client’s dreams and aspirations appearing through a monitor (or another digital device!).
Whether it’s a single page, a minor update, or a huge application; until it’s live on the internet, no-one can see it and no-one can shout about it.
Great power also comes with great responsibility, however. Why would you want to go live with something that is sub-par?
No matter how carefully we test our code, and no matter how carefully our clients test the sites and applications we build, a site still might have surprises.
It doesn’t matter what day you finish a project, it’s always a good idea to take stock and make sure that you’re 100% happy for it to go live. A project should rarely be so important that it “NEEDS TO GO LIVE THIS VERY SECOND” (without proper testing!). You’ll always have a better reaction from your customers when a site launches right, rather than launching with errors and issues that you didn’t forsee.
To mitigate this further, don’t go live on a Friday. You don’t want to spend the weekend worrying about a broken site or feature do you?
We always try to encourage early/mid week go-lives for websites; and luckily, most of our client’s have heeded this advice thus far. Plus, Friday’s are for pub lunches and listening to cheesy 90′s pop, right?