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Yahoo is Deleting the UK & Ireland Directory

Do you have a link in the Yahoo UK & Ireland Directory? If so then Yahoo will be sending you some bad news – it’s going to shut the site down and your listing will be deleted.

The Yahoo Directory has always been a well trusted link source and there are no doubt a lot of sites benefiting from having a link there. The email is unclear because at the start it says the links will be eliminated and then says that you can still maintain the listing.

Dear Yahoo! Directory Submit Client,

You are receiving this message because your site has been listed in the Yahoo! Directory under the Regional/Countries/United Kingdom or the Regional/Countries/Ireland category path. Because of this, your site has also been appearing in the U.K. & Ireland Directory. (http://uk.dir.yahoo.com/)

We are notifying you that the Yahoo! U.K. & Ireland Directory will be shutting down on November 18, 2010, and your site’s listing in that directory will be eliminated. Your site listing in the U.S.-based Directory (http://dir.yahoo.com) will remain unchanged.

Your site is listed in the Yahoo! Directory with Order ID 123456 for the following URL:

http://www.website.co.uk/

Your site was submitted to the Yahoo! Directory Submit program and was added to the following category:

Regional/Countries/United Kingdom/Business and Economy/Shopping and Services/Home and Garden/Home Improvement/

We understand that appearing in the Yahoo! UK & Ireland Directory may have been important to some of our U.K.-based customers. Because of this impending shutdown, as a courtesy, we are offering you the following options for your listing.

1) You may continue to maintain your listing through the Yahoo! Directory Submit program. Your site will remain listed in the Directory as it is now and the applicable annual fee will apply on your anniversary date. No further action on your behalf would be required.

2) You may request a refund of the most recent fee you paid as part of the Directory Submit program. Your Directory Submit account would be terminated immediately, and your site will then be removed from the Yahoo! Directory. If you wish to proceed with this option, please email cc-directory-submit-billing-e2y@yahoo-inc.com with the Order ID, your YahooID, and the URL of your listing. In order to take advantage of this refund, Yahoo! must receive a fully completed request no later than 5 p.m. PDT on November 18, 2010. Otherwise, Yahoo! will conclude that you have selected the first option.

The annual renewal date for your site is coming up on:

08-May-2011

To review the Yahoo! Directory Submit Terms of Service, please visit

https://ecom.yahoo.com/dir/reference/submit/.

Thank you for your participation in the Yahoo! Directory Submit Program.

Sincerely,

The Yahoo! Directory Submit Team

BY Patrick Altoft AT 8:34pm ON Tuesday, 12 October 2010

Patrick Altoft is Director of Search at Branded3 and has worked in the SEO industry for over 10 years. With experience across some of the worlds largest brands as well as startup businesses Patrick is well known in the industry and speaks regularly at the major SEO conferences and events. Follow Patrick on Twitter or Google+

Comments

  • Starstruck

    The link will remain in the international version of the directory if you choose to keep it.

    Since they are offering you a refund, if your listing only has a month to go you might as well take the full $300 back then immediately submit it again :D

  • http://www.alexdumitru.com Alex Dumitru

    Starstruck has a really good idea, though it won’t be very good in terms of SEO. Removing and adding the link back.

  • http://www.which4u.co.uk Sam

    I have a couple of links on the UK directory, and one in the US. The pages that the links appears on in the UK has page rank, but the US directory isn’t even chached by Google.

    Is it even worth me having this link? Certainly not worth $300 a year?

  • http://www.which4u.co.uk Sam

    I meant Cached…

  • http://www.returnondigital.com/dave-ashworth.php dave_ashworth

    Will they be 301ing the old UK pages/categories to their international equivalent?

  • Pingback: One powerful backlink gone: Yahoo is deleting the UK directory — The Woof blog

  • http://www.crearecommunications.co.uk Stephen Webb

    This is quite an interesting development, especially considering how well known and trusted the Yahoo directory is. What’s interesting is that Yahoo haven’t actually stated why they are doing this, for which there could be multiple reasons.

    Maybe this is part of a cost cutting effort, as I’m sure the directory requires a lot of maintenance to keep current. What will be interesting to see now is how this affects optimisation and listings, as I’m sure there will be a noticeable change with listings due to this.

  • Starstruck

    How could it be a cost cutting exercise? They don’t need to even look at free listings, only paid ones. It takes someone < 5 minutes to review a site and brings with it a yearly payment of $299. Is inept as Yahoo are, even they could run that at a profit.

  • http://www.voucherfreebies.co.uk/ Diane

    This strikes me as one of the most bizarre things to happen in the last few months. That and The Times going paid subscription. That didn’t work out too well either. One report said the guardian makes £20M a year from the ads on their website. I don’t see how the times having 105000 subscriber actions over 6 months comes close to that though.

    Either the directory gets so much traffic that it’s useful and worth keeping, or it’s so full of spam it needs deleting, but what next? The main US one? Or is that spam free?

  • http://www.theinternetbusinesscoach.co.uk dee oneal

    Really? this is the first time I read about it. I’ve no idea and I’m late for it to be honest. So far I’ve never check mine there and my links in yahoo are still intact as far as I know.

  • http://www.get-coupons.com Mike

    Its such a weird place to have a link but it works so well. I hope they offer an alternative place to keep our links

  • http://Yahoo Barbara Moore

    I need to know how to delete UK and Ireland from my email. When I click on to sign in it comes up UK and Ireland.

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