Ladbrokes required a brand new content strategy that would inject some diversity into their existing output in the world of sport, producing engaging online material that would appeal to new and varying audiences.
We embarked upon creating a well-structured, varied and engaging content plan that would not only be attractive to various audiences, but effective in bolstering Ladbrokes’ online marketing strategy.
By creating rich media around major sporting events, we’ve been able to target specific audiences at crucial times, massively broadening Ladbrokes’ reach. In just a few months, we’ve expanded Ladbrokes’ content output and, in turn, boosted brand affinity and the shareability of this content in multiple areas.
SEO Manager, Ladbrokes.com