Project Overview

Interflora approached Branded3 to design and build an online application that helped them achieve the following goals:

• Increase online presence
• Grow their sales
• Create an interactive communication medium
• Develop and grow data capture
• Offer an added value service
• Provide a differentiator within a competitive market

The Solution

Myreminders is based upon the concept of an online diary for your customers, where important dates are entered and stored i.e. birthdays, anniversaries, weddings, christenings etc. Myreminders will notify, via e-mail or sms, your customers of upcoming dates and will suggest appropriate gifts from your product range, based on pre entered demographics of the recipient.

The Benefits

• Customers are spoken to at the optimum time of purchase potential
• Relevant products are suggested creating a higher degree of desire
• Capitalising on social media to speak to your customers via a current medium
• Provision of an added value service for customers
• Increase in brand affinity
• Data capture of customer detail leading to a more efficient communication model
• Keeps the Interflora brand front of mind

The Results

Myreminders proved to be an instant success. Interflora’s initial investment was recouped within 6 months, with 90% growth of the customer database in 9 months. Through targeted emailing Interflora now achieve an incredible 23% conversion rate on email marketing and have experienced a repeat purchase growth of 71%. As such Interflora have enjoyed increased brand affinity, online market sector dominance, and increased customer retention.