Case
Study

Predator Nutrition

Objectives

Leading online sports supplement retailer Predator Nutrition had a bespoke platform which was proving incredibly restrictive in terms of running promotions and bundling products into nutrition packages.

The design was no longer on-brand and lacked any appeal, with a disjointed and confusing user journey which was interrupted by pop-ups and other obstructions on the path to checkout.

Predator Nutrition needed an industry-standard platform which would allow them the flexibility and capability to integrate their promotional campaigns with the site, allowing the brand and business to grow.

Strategy

Branded3 has extensive experience developing high-transactional Magento websites and knew exactly which Magento functionality to utilise to help Predator Nutrition achieve its goals.

We ensured the website integrated with SagePay and PayPal to streamline the checkout process. We also identified the optimum user journey and divided the products into easy-to-find categories to complement the trends we were seeing in what users were looking for.

We implemented a multi-site structure to allow the brand to move easily into international markets. Encouraging upsell, we implemented ‘recommended buys’ and product reviews to build up the authority and trust of the brand.

Results

For the past two years, Predator Nutrition’s sales have dipped considerably during the off-peak seasons, but we’ve actually managed to improve the conversion rates for these seasons, turning a negative trend into a positive trend.

We’ve managed to boost the site traffic by 35%, the number of transactions has increased by 11% with the conversions increasing by 2%; all in just a few months.

Predator Nutrition’s team were so impressed with the results we delivered that they’ve now chosen Branded3 to help them launch a new wholesale brand, building up the brand and audience from scratch.

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