Category search: Usability
Recently, the demand for creating a good user experience has been growing; with many people realising that SEO alone doesn’t increase those all-important conversion rates.
But whilst a heavy focus on user experience is essential to a successful website, there are still some web users with needs that are being ignored.
Although websites cater for specific target audiences, they also need to remember to cater for users of varying abilities and impairments.
When it comes to web design; usability and visual design are two areas that are heavily dependent on each other. They affect each other dramatically, and each requires an understanding of how people will interpret the message you want to communicate, and what experience the user will have.
Finding the correct balance between these two disciplines is essential to developing a good user experience. However this isn’t such an easy task when you consider their juxtaposing nature.
We know the importance of keeping up with all the latest SEO developments here at Branded3, because it’s one of those things where if you don’t move with the times, you get left behind. We’re constantly experimenting with new techniques and ways in which we can help our clients achieve better results and gain more traffic share.
As such, each year we pay close attention when one of the biggest SEO resources in the world; SEOmoz; ask all of their friends, followers, and subscribers to contribute to their ‘ranking factors.’ These ‘ranking factors’ are effectively a straw poll of some of the best SEO’s in the world (including our very own Patrick Altoft and Tim Grice – who have been asked for input this year) on what factors they believe are the most important reasons why websites might rank highly in the search results. And this year we’ve seen some pretty interesting results…
Many businesses seem to focus on attracting traffic to their site without thinking of how to keep them there. The site’s content is often overlooked – usually trumped by focusing heavily on aesthetic – and not considered a priority when developing a new website.
However, the content and copy of your site has a huge impact on the overall user experience. By understanding the importance of your site’s content and taking measures to enhance it; you could experience a huge impact on your websites usability, and therefore its overall performance. We’ve come up with five tips to improve your site’s content and enrich the experience for your users.