Conversion Rate Optimisation

Conversion rate optimisation is a methodology, a series of processes that we carry out to drive a significant increase in sales to your business.

It’s a lot easier to double a websites conversion rate from 1% to 2% than it is to double the number of visitors arriving at the site in the first place. Despite this we speak to dozens of people every month who want to increase traffic without having investigated ways of improving their conversion rates.

At the start of any client relationship we make use of our extensive analytics & reporting toolset to understand current conversion funnels, evaluate drop off points and make recommendations on how we can improve things. Using a continual process of testing, refinement and analysis we can often double the conversion rate for an average e-commerce website within a few months.

5 Reasons to Choose Branded3

Unparalleled reporting & analytics toolset

Whether it’s Heat Maps, Conversion Analytics or our unique Visitor Spy technology allowing you to view a video of how customers move through your website, we have the tools to get to the bottom of your conversion funnel.

Passion for improvements

Our passion is delivering results for our clients through continually improving and refining small aspects of the conversion funnel until we can’t improve things any further.

Experience

Our experience of optimising and improving conversion rates for ecommerce sites since 2003 means we know what works and what doesn’t. This gives us the advantage of being able to quickly deliver huge improvements before we get down to the really intensive testing & refinement process.

Science

Conversion rate optimisation and using statistical tools for complex subjects such as multivariate testing can be quite confusing, which is why we have some very talented people on our conversion team. Getting results is one thing, but knowing when to trust them and how to interpret them is quite another.

Integrated approach

Although it’s perfectly possible to carry out the testing and refinement process working with both a design/development agency and a conversion agency it’s far from ideal. The cost saving benefits of being able to quickly create a new page and add more elements to the test using our own expert teams can be significant.