B3 Seminar: Driving SEO Through Audience Engagement

How to win online through genuine audience engagement

SEO is so much more than a handful of automated techniques; to achieve a truly future-proof search strategy, your web presence has to be optimised for your users, not for algorithms. Genuinely engaging your audience and building the popularity of your brand is key, simple as that. Our half-day seminar held at The Charlotte Street Hotel, London, covers all of the advice marketers need to achieve a site that genuinely deserves to rank. From design techniques and development guidance to content strategy tips and search strategy advice; marketers will learn everything they need to know to have a great website and excellent audience engagement.

Event Location


16 th October

Book Tickets

Why Attend?

Branded3 is the UK’s trusted authority on search with an extensive proven track record of delivering some of the country’s most successful search campaigns and strategies.

Our experts are well respected within the industry and regularly invited to speak at events around the world, judge prestigious awards and guest post for high-profile sites and publications. The expert advice delivered at our half-day seminar will teach you all about:

  • How to enhance and grow your brand by putting your audience first
  • What to focus on to increase your site visibility and traffic
  • How to engage and ultimately convert visitors once they get to your site
  • The specific design changes to make to your pages to enable conversion
  • How to create a successful content strategy

Who should attend?

If you’re an in-house marketer who wishes to learn about the future of digital marketing and search strategy; this is the seminar for you. Perhaps you’re in a senior position and already experienced but wish to:

  • Gain tips on how to plan and execute future marketing campaigns
  • Learn how to engage and grow your online audience
  • Stay in-line with Google’s guidelines
  • See examples of successful strategies put into practice
  • Network with industry peers for an afternoon out of the office


Event Speaker

Tim Grice

Director of Search
Regularly quoted by the top industry resources, Tim’s unique insights have established him as an SEO thought-leader and he’s regularly invited to speak at major digital conferences around the country. Tim has shaped the SEO strategies of some of the UK’s biggest brands.
Event Speaker

Patrick Altoft

Director of Strategy
With over a decade of experience working in SEO, Patrick has built up an enviable reputation in the industry for his compelling presentations, which he now delivers all over the world. Having also launched the UK’s most successful online marketing blog – Blogstorm – Patrick has been invited to shape the SEO strategies of some of the world’s largest brands.
Event Speaker

Andrew Machin

Head of Creative
Andrew’s web design and usability expertise has seen him talk at various industry conferences, and helped Branded3 secure great projects for some of the agency’s biggest clients. Andrew leads Branded3’s web design team and develops engaging, creative ideas for campaigns.
Event Speaker

Steve Shaw

Digital Director
Steve is Branded3’s Digital Director and has been at the forefront of the agency’s biggest development projects to date, including a multi-site, multi-lingual Sitecore implementation for International Personal Finance and an e-commerce website build for fast-growing cosmetics brand, Illamasqua.
Event Speaker

Joe Griffiths

Head of Search
With an extensive background in Marketing and Online PR, one of Joe’s many attributes is his ability to successfully integrate SEO strategies with all areas of a client’s marketing and PR process, harmoniously merging aspects of a creative outreach campaign and off-page SEO with that of the online strategy.
Event Speaker

Laura Crimmons

Social & PR Manager
Laura is Branded3’s Social & PR Manager, heading up our Digital PR & Social Media teams and leading the PR & social media strategy across our biggest client accounts, including the likes of Vue Cinemas and Ladbrokes. Laura has the unique ability to create and execute campaigns which deliver multiple online benefits.
Event Speaker

Stephen Kenwright

Head of Search
Stephen is Head of Search at Branded3’s Leeds HQ, delivering search and content marketing strategies for enterprise clients. He speaks on SEO and Content Marketing integration at digital marketing conferences, and regularly contributes to some of the industry’s biggest sites such as Content Marketing Institute, Search Engine Watch and the Moz blog.

What's On?

13:30 – 13:45: Registration

13:45 – 14:00: Introduction with David Crawford

14:00 – 14:20: Tim Grice – One search query, multiple intentions

14:20 – 14:40: Joe Griffiths – How search and content strategy impact the decision making process

14:40 – 15:00: Stephen Kenwright – How many SEOs does it take to sell a lightbulb?

15:00 – 15:30: Tea, coffee & canapes

15:30 – 15:50: Laura Crimmons – How to implement an audience engagement strategy

15:50 – 16:10: Andrew Machin – Why brands need to consider their Engagement Rate Optimisation

16:10 – 16:20: Break

16:20 – 16:40: Steve Shaw – Using visitor intent and personalisation to increase engagement and conversions

16:40 – 17:00: Patrick Altoft – Search in 2020, future-proofing your SEO strategy

17:00 – 17:30: Close & Drinks


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