10:00 – 10:30: Registration & refreshments
10:30 – 10:45: Welcome from David Crawford, Managing Director, Branded3
10:45 – 11:30: You’ll never build a natural link until you’re worth talking about, Tim Grice, Head of Search
Businesses cannot ignore the changing Google landscape and the real need to add value. A website’s popularity can no longer be manipulated; you have to take an asset-led approach to link building that allows you to tap into online conversations. You will not be able to develop a natural link strategy until your business is worth talking about.
11:30 – 12:15: Guest speaker
12:15 – 13:00: Lunch
13:00 – 13:45: How a great Creative Strategy can boost your SEO, Andrew Machin, Head of Creative
It’s no secret that a great idea with some great visual execution will engage users online. But how can we best harness this for SEO benefit? Discover how understanding your audience, a little creative thinking, and harnessing social media, can lead to natural, sustainable and effective SEO strategies.
13:45 – 14:30: What Google really wants & how to future-proof your SEO, Patrick Altoft, Director of Search
SEO can no longer be treated as a stand-alone activity, with Google enforcing rules and changing its algorithm 300 times a year, the time has come for brands to stop thinking about short-term activities and start building a natural strategy that Google will love for years to come.
14:30: Close & drinks