Alan explains why brands need to really understand their audience and how this data and insight into them can drive a marketing strategy.
We may only be in March, but there's already been some huge updates in the world of social media. Here, Laura talks about the biggest updates so far and what they mean to marketers.
"Content marketing is not a standalone strategy" says Stephen in his article for Marketing Week, which explores the ways a content marketing strategy can drive real business results.
Stuart's Branded3 blog post on black-hat techniques and why they just don't work in SEO anymore was picked up by industry-leading blog, Searchengineland and included in their weekly round-up.
In Laura's State of Digital series, she reveals 4 tactics that brands should be using to make the most of Instagram and connect with their audience. Check out some real examples too including Forever 21's fitness campaign.
Emma's 'how-to' guide on getting actionable data from Google Analytics event tracking featured on Search Engine Land's search round-up of the day.
Matthew's analysis of eBay's penalty and subsequent share price drop was picked up by Search Engine Land for their daily round-up.
Head of Search, Stephen Kenwright tells Search Engine Watch readers about the importance of link viewability.
As Black Friday made its way over the shores and sent UK shoppers frantic on Friday 28th November, our Head of Creative Andrew Machin jumped on the opportunity to create an online tool which tracked the amount being spent across the country during the day. We also tracked Cyber Monday, too.
3 Basic Principles of Journalism to Consider When Writing Content for Google
Our Head of Search, Stephen Kenwright, is a regular contributor to Search Engine Watch; this post focuses around the fundamentals of journalism which can be applied to content writing for Google.
Patrick is interviewed on the value of exact match domains in today's SEO strategies.
Laura guest posts on the State of Digital to discuss how paid social promotion can get your valuable content in front of the right audience.
As Google began rolling out Penguin 3.0 - its first update in over a year - our Head of Search Stephen Kenwright was first off the mark to spot it, his insights were covered by the top industry publications.
Tim's content marketing thoughts inspired Chris Green at Motoring.co.uk to share his thoughts on the channel too.
Tim commented on the merging of roles in SEO, content, PR and social media in line with Google's guidelines.
David used his extensive automotive experience to craft a thought-piece on how dealerships can compete with brands online.
In a controversial move, Patrick has claimed that SEO is the last thing brands should be doing in 2014. Why? Because SEO now encompasses so many more services which are integral to gaining organic rankings.
Using a successful content strategy Branded3 implemented for one of our clients as a case study; Stephen explained why answering questions was key to success, in this detailed article.
Stephen wrote an article on how to audit your content in the wake of Hummingbird and 'keyword not provided'.
After Branded3’s Director of Strategy, Patrick Altoft, spotted a decline in Expedia’s traffic at the beginning of the year, the industry’s biggest blogs picked it up as a story and it became the talk of the month.
When our Senior Search Strategist Stephen Kenwright downloaded the social networking app Path, little did he know it would text his entire phonebook at 6am one morning. Stephen’s account went viral and generated an incredible 100,000+ visits in just 2 days!
Voucher and car classified sites suffered the most in Google's Panda update, but here, Stephen reveals that they've began to recover and details what other brands can do to bring back their rankings.
In May 2013, Branded3 was acquired by the St Ives Group, in a momentous move which was to fuel the agency’s growth and expansion plans. Blogs and news sites across the industry commented on the acquisition.
Branded3’s Chief Search Strategist, Matthew Jackson, regularly guest blogs and delivers talks on how we create and execute our SEO strategies for our clients. Here, Matthew talks about how to future-proof rankings on Management Today:
Back in 2008, Patrick Altoft wrote a successful post for Blogstorm on the top 10 viral marketing campaigns of all time. In 2012, BBC Radio 4’s Peter Day gave his top tips on the BBC website for starting your own business; and referenced Patrick’s post to highlight how clever viral marketing can pull in customers.
The Guardian covered the highlights from the Digitally Leeds awards held in Clarence Dock, Leeds in 2011, when Branded3 won an award for the petitioning site, Twitition.com.
Having always had his finger on the pulse of new updates, Patrick Altoft was the first to spot Google’s launch of full-page previews to the right-hand side of the search results, and his discovery sparked coverage across the industry.
Branded3 uncovered the large-scale hacking of school and university websites through extensive research which identified loopholes in badly-designed software that was opening the door to hackers. The findings were published on The Telegraph’s website.
Just a few weeks after the launch of our petitioning platform, Twitition, angry iPhone users took to the site to petition for O2 to reduce the cost of the new model. The hugely successful Twitition went on to achieve plenty of coverage in national press.
With the incredibly successful online marketing blog, Blogstorm, fast becoming the most popular of its kind; the founder, Patrick Altoft, was interviewed by the BBC on how to make commercial success from blogging.
When the BBC stopped giving real links to the websites featured in its ‘Related Internet Links’ section, Patrick Altoft was the first on the case to put the pressure on the BBC to change their mind.
Patrick Altoft comments on the news that the United Airlines share price had crashed; noting Tribune’s irresponsibility of a poorly designed CMS and consideration of potential implications:
At the time of the budget announcement, CEO Vin Chinnaraja commented to The Guardian on how this would affect him and his business: