Multivariate Testing

Multivariate testing simply means that you are testing a lot of different variables at the same time. You might want to try a different font size on a heading, a bigger “Buy Now” button and 4 different images on your landing page. All of these can be done at the same time thanks to the mathematical wonders of multivariate testing.

Google Website Optimiser

Not all methods are the same – we work mostly with Google Website Optimiser, which uses ‘full factorial’ testing. Website Optimiser also allows you to carry out A/B testing which is particularly useful when comparing one page against another.

Multivariate testing can theoretically test the effectiveness of limitless combinations. The only limits on the number of combinations and the number of variables in a multivariate test are the amount of time it will take to get a statistically valid sample of visitors.

Multivariate Testing

Contact us today to see how multi-variate testing can improve your conversion rates.