That’s right; those of us brave enough in B3 Towers are taking on the challenge of the Leeds 10k on Sunday 14th July to raise money for a local cause, the Jane Tomlinson Appeal.
We love a good challenge here and with just seven weeks to go until the big day; we’re getting healthy at the office and donning our running shoes.
Nineteen members of the team have signed up to the run so far, and with your support and donations; you could spur us on to complete the full 10k. Plus, your money will go towards a fantastic cause.
The Jane Tomlinson Appeal was set up by the late amateur athlete and fundraiser Jane Tomlinson CBE in 2002, and offers support and funds for children’s and cancer charities.
Leeds-born Jane Tomlinson captured the hearts of the nation in the years before her tragic death as she defied all odds to complete many arduous challenges to raise money for charity, all whilst battling terminal cancer.
Her determination has inspired the country, and her legacy; the Leeds 10k ‘Run For All’ has attracted thousands of fundraisers in the six years it’s taken place.
Since her death in 2007, the Jane Tomlinson Appeal has continued to raise millions of pounds for local charities such as the Martin House Hospice and Yorkshire Cancer Centre, so if you sponsor us today, you can be assured your money is helping to support some of the most deserving and inspiring causes in Yorkshire.
So if you’d like to show your support for this worthy appeal and donate today, we promise to try our very best to run the whole 10k as fast as we can, and to brighten your Monday morning after the event with some hilarious action shots!
St Ives Group
B3 Towers is abuzz with excitement today as it has been announced that Branded3 has been acquired by the St Ives Group; the UK’s leading publishing and marketing solutions group; in what will prove to be a momentous step for our agency.
Adding to what has already been a fantastic year for us with the launch of our first London office and appointment of a new MD, David Crawford; this strategic move further boosts our agency towards achieving our ambitious growth plans.
So what does this mean for Branded3? Well, not much on the face of it, we’ll still operate independently as a standalone business led by the existing senior management team of CEO Vin Chinnaraja, Director of Search Patrick Altoft and Managing Director David Crawford.
This means that our insight-focused and innovative culture built up over the last decade will still remain. There’ll be no changes to the team structure, day-to-day running of the company or the office locations.
Put simply, this exciting move gives us an extra push towards our vision; to be the ‘go-to’ agency for Fortune 500 companies.
Plus, we’re in great company; St Ives Group owns an impressive portfolio of marketing companies, and so the acquisition generates a lot of opportunities for Branded3 to collaborate with some truly forward-thinking businesses.
One man whose excitement resonates through the entire team is Branded3 CEO Vin Chinnaraja, who had this to say:
“I am really proud of my team and what they have helped Patrick and me to achieve. The success of Branded3 is really a credit to them.
“We are focused on being the best and doing the best for our clients and the support of St Ives will strengthen our mission here for both existing and new clients.”
Patrick Altoft shares Vin’s delight and commented:
“This exciting move means that we can continue to grow and expand both in the UK and internationally, whilst still retaining our known and well-respected reputation in the industry.
“Reaching this major milestone is testament to what our team has achieved, and we can’t wait to see what the future brings for our agency.”
So today is a significant day for Branded3 and all those working for it, as we move another step closer to world domination reaching our vision. We hope you’ll join us in celebrating this day and continue to support Branded3 as we approach an exciting future.
On Friday 31st May, armed forces charity Scotty’s Little Soldiers will be attempting to break the world record for the longest game of rugby union at Leicester Tigers stadium, lasting a staggering 25 hours.
Two squads of 22 players – the armed forces Tri Services team and Scotty’s team – will be taking to the home ground of Premiership rugby team, Leicester Tigers, on Friday 31st May to battle it out on the pitch until the next day; and Branded3 will be right behind them!
Our Head of Content Scott Mason and Content Strategist Stephen Kenwright will be leading this month’s Brunch with Branded3 Google+ Hangout on Friday at 11:30am (BST), to reveal all about what makes a successful content strategy and how to align it with your marketing and business goals.
With 10 expert sessions covering the latest advice in SEO & Digital Marketing, our 10 Digital Secrets Seminar on Tuesday 11th June is guaranteed to equip in-house marketers with the latest tips for successful strategies.
Coinciding with Branded3’s 10th birthday, the day looks set to be a celebration of the best digital marketing techniques out there, offering a day with interesting people, insightful presentations and great food!
To take a look at what the presentations will cover and see the day’s schedule, head over to our Seminars page where you can also book your ticket.
For the amount and quality of advice you’ll receive, the 10 Digital Secrets Seminar is incredible value for money compared to many other industry events and attendees will enjoy a truly memorable day.
The event takes place at The Hatton venue in Farringdon, London, and is easily accessible by all forms of public transport.
Places always fill up quickly at Branded3’s Seminars so we’ve added extra places this time around, but be sure to get yours booked soon!
For any questions about the day, feel free to call us on 01132 60 40 10 or drop an email to firstname.lastname@example.org where we’ll be happy to help out.
Hope to see you there!
We’re exhibiting at the Buy Yorkshire conference next Wednesday and Thursday, the biggest B2B exhibition in the north of England, and we’d like you to come and say hi!
Bringing together the best Yorkshire’s business community has to offer, the Buy Yorkshire conference features talks from Michelle Mone, the founder of Ultimo, and the Head of Business at Wonga, Russell Gould.
The event is a great opportunity to network with local businesses from all industries and sectors, with 170 businesses taking exhibition stands this year.
You can find me, our Head of SEO Strategy Matthew Jackson and Digital PR Specialist Laura Crimmons in the New Dock Hall on stand 64, but if you’d like to arrange a chat beforehand, feel free to drop us a tweet or an email.
Our Twitter handles are:
Matthew Jackson, @M4Jackson
Laura Crimmons, @LauraCrimmons
Felicity Crouch, @Felicity_Rose_
If you’re based in Yorkshire, make sure you take a couple of hours away from the office to come and chat to us, details of how to get to the event can be found here. See you there!
If you’re heading to Internet World next week, be sure to catch our Director of Search Patrick Altoft and Head of Search Tim Grice delivering expert talks on future-proofing search strategies, e-commerce SEO and integrating social media with SEO.
The free event is the largest online and digital conference in the UK, offering an extensive free seminar programme over the three days it runs, boasting talks from some of the country’s best online marketers.
You can find Patrick in the Social Media World Theatre on the first day, Tuesday 23rd April at 1:45pm where he’ll be delivering a talk on using SEO to justify investment in social media channels.
Just a little while later on the same day, head to the Search, Advertising & Affiliate Theatre at 3pm where Patrick will be telling delegates how to future-proof their SEO strategies. This presentation is not to be missed if you’ve been affected by Google’s recent algorithm updates and need advice on how to prepare for the next one.
Fresh from delivering an expert penalty recovery workshop at Brighton SEO, Tim Grice will be presenting in the Search, Advertising & Affiliate Theatre on Wednesday 24th April at 1:30pm.
Tackling the tough issue of SEO for e-commerce websites, Tim will be covering best practice for ensuring online retailers can stay ahead of the game, regardless of the amount of products they sell.
Here’s a summary of where you can find Patrick and Tim talking during the event:
- Tuesday 23rd April, 1:45pm, Social Media World Theatre: Using SEO to Justify Investment in Social Media Channels – Patrick Altoft
- Tuesday 23rd April, 3pm, Search, Advertising & Affiliate Theatre: Future-proofing SEO Strategies – Patrick Altoft
- Wednesday 24th April, 1:30pm, Search, Advertising & Affiliate Theatre: SEO for Ecommerce Websites – Tim Grice
If you can’t make Internet World this year, check out Branded3′s slideshare the week after the event to view Patrick and Tim’s presentation slides and keep an eye on our conferences page for details of where we’re speaking next.
See you there!
The weather forecast is looking good and the brightest and best SEO’s are flocking to the beach this Friday for Brighton SEO – an expert one-day search marketing conference held in, er, Brighton!
Our Digital PR Specialist Laura and myself will be there on Friday to take full advantage of the seminar programme, which is bursting with the latest search knowledge and tips.
The workshop focuses on helping online marketers understand exactly what an unnatural link is and how to prepare SEO strategies against further updates.
It’s now completely sold out but you can still see Tim talk on Friday morning in the Dome Studio Theatre at 10am.
Patrick will be focusing on the latest Google algorithm updates, giving his thoughts and advice on how best to adapt for them and how to future-proof your strategies.
All you need to do to get involved is follow Branded3 on Google+ and head there at 11:30am (BST) on Friday 5th April where you’ll be able to watch the session and ask your question live.
If you’re one of the first nine participants and you have a webcam, you’ll be able to join in the discussion with Patrick, but don’t worry if you’re not – because you can still watch the Hangout live on our Google+ page and leave your questions for Patrick in the comments section.
So grab a fresh cup of coffee, a morning muffin and join us for brunch at 11:30am this Friday. See you there!
On Thursday 14th of March, the top minds from Branded3 travelled to London to impart their wisdom concerning the future of SEO, Social Media and digital strategy.
With two talks outlining future-proof SEO strategies, two talks on the conduct and measurement of social media and one insightful digital landscape overview, attendees were armed with the tools and tactics they need to survive in an ever-changing digital world.
The videos of all five talks are now available below. To receive a free copy of the slides from the day, sign up here http://www.branded3.com/events/seminars/ and for any further information, please get in touch!
Sign-up using the form below to receive the slides:
The day got off to a great start with Patrick Altoft‘s opening talk on The Latest Advanced SEO & Link Strategies. Patrick highlighted the challenge digital marketers face in being able to evolve strategies in time to keep up with Google’s algorithm changes. The key, Patrick says, is to align offline marketing strategies with online strategies, encouraging SEO teams to work closer with PR departments.
Our Head of Search Tim Grice reiterated Patrick’s message, telling the delegates that SEO can no longer be about manipulation, it’s about tying in links with real-world marketing.
Newly-appointed MD David Crawford took to the floor after a delicious lunch to talk about five digital trends to be aware of this year. David hammered home some interesting stats about digital usage, such as “96% of smartphone users have searched for local information on their phone” – demonstrating the emphasis marketers should put on social, local and mobile.
“96% of smartphone users have searched for local information on their phone”
Next up was social media hour, in which Head of Creative & Social, Andrew Machin and Social Media Strategist, Georgia Halston discussed best practices for brand social media behaviour, and just exactly how to gauge social media success using various tools.
“A brand is not a logo. A brand is not a service. A brand is an emotional feeling.”
“A brand is not a logo. A brand is not a service. A brand is an emotional feeling.” stated Andrew, as he made the point that being ‘likeable’ on social media is central to naturally growing an audience.
Georgia referenced the popular Dumb Ways to Die YouTube video and why it worked so well, then went on to explain how exactly you can attribute monetary values to social media goals.
You can find out a bit more about how the day went on our live blog, written and updated throughout the day by our Head of Content, Mark Bowering.
If you’d like to receive the slides from yesterday’s Seminar, simply fill out the quick sign-up form above and we’ll send them over to you and you’ll also be the first to hear when tickets go on sale for our next Seminar.
Thanks again to everyone who came to Digital Futures, we hope to see you again soon!
Industry experts Patrick Altoft and Tim Grice will be speaking along with our newly-appointed Managing Director David Crawford, Head of Creative & Social Andrew Machin, and Social Media Strategist Georgia Halston.
Here’s a run down of today’s schedule:
10:00-10:15 - Introduction from David Crawford
10.15-11.00 – The Latest Advanced SEO & Link Strategies, Patrick Altoft – This session will focus on the newest aspects of SEO which are either driving results now or are going to help future-proof your SEO strategy.
11:15 – 12:00 - The Importance of an Integrated SEO Strategy, Tim Grice - Tim will delve into recent Google updates, advising on the many pitfalls companies may encounter.
12:00 – 12:30 - Q&A session
13:15 – 13:45 - Latest Google Algorithm Update
13:45 – 14:30 - Five Digital Trends for 2013, David Crawford - As we approach the end of 2013’s first quarter, David will take a look at how the top digital predictions for the year are shaping up and, more importantly, what we need to watch out for and concentrate on over the coming months.
14:45 – 15:15 - You’ve been invited to the party, Andrew Machin – Why do so many brand social media accounts act so anti-socially? Andy looks at how brands can discover how to build, engage and influence through social platforms.
15.15 – 15.45 – Getting ROI from Social Media, Georgia Halston - Georgia takes a detailed look at why investment in Social Media is a justifiable spend for your business and what return on investment you can achieve from effectively utilising its channels.
15:45 – 16:15 - Q&A session
That’s a flavour of the day ahead – and you can join the conversation even if you’re not here at the Barbican by using
#B3Seminars on Twitter.
Get involved and join the digital debate!
Latest from B3Labs
- Another milestone reached for Branded3 as it’s acquired by the
St Ives Group
- The latest media consumer findings & what they mean for digital marketers
- Talk to Branded3 at @BuyYorkshire in Leeds next week!
Latest from Blogstorm
- Early thoughts on Penguin 2.0
- 5 myths about manual penalty recovery
- Google gets more aggressive with link devaluation