In case you have been living in a cave or just not reading our blog enough you would know that this week at Branded3 is going to be a busy one. We have been named “Official Social Media Partner of Internet World 2009″ which is fancy in it’s own right but more importantly we will have our stand at Internet World for the full 3 day exhibition.

Our team will be at the event to discuss how Branded3 can help you gain better performance and increase efficiencies in your Digital Production or Marketing as well as our SEO and Social Media tips. I will be at the event on Wednesday and will hopefully be able to help with and Interactive campaigns you may be thinking about such as Microsites, Flash games and Banner work.

You can register for FREE entry to Internet World and you get the chance to mingle with some of the countries top Internet gurus.

All in all we are hoping that the 3 day event will be an excellent chance to meet new clients and get the message out there that when it comes to Digital Production, Branded3 are the people you need to talk to.

As the newest member of the Branded3 team, I’d firstly like to thank all the team for the warm welcome. I would also especially like to thank Vin (Branded3’s MD) for getting my kids an Easter Egg each. It’s odd that such a small thoughtful act can have such positive effect… Again thanks for that Vin!

Ok, to my post….

Proactive Marketing Agencies

I think that the most successful agencies irrespective of service offering are those that both educate and proactively promote quality marketing ideas to their clients.

A great example of this “proactivity” was recently recounted by Martin Sorrel, the CEO of WPP on Radio 4’s Today program, about a mobile campaign one of their agencies suggested and crafted for one of their clients, a German tyre manufacturer.

“In Germany, by law you have to have snow tyres when it snows, so what they did when it started to snow was, they SMS’d their client database and said “It’s snowing - you’d better go and get your snow tyres”

That increased their like for like sales by 36%.

Having recently moved to Branded3, one of the things I wanted to introduce was this kind of proactive philosophy, thankfully I’m glad to say that I don’t have to, as it already here!!

I would like to suggest that we can take it a step forward though, one idea I’ve had is that, on a weekly basis we choose/focus on one client, and as a team we come up with two fantastic ideas how that client can use digital marketing more effectively. Does anyone have any other ideas how we can take a proactive step forward?

Being a designer, I draw inspiration from most things in life. An experience, an image, a person, or simply something tangible can get my creative juices flowing. I do consider myself a connoisseur of most things creative, and find myself regularly on the look out for an enterprising new website, engaging advertising campaign, or dynamic new technology.

The majority of flash based web material is rich in creativity. Flash opened the door to a whole new world of design for the web and gave developers the opportunity to evolve the way that website design manifested itself on the Internet. There is literally no limit to how a design can be interpreted from Photoshop through to Flash and in turn through to the web, its limitations are boundless.

One site that I would like to bring your attention to if you are not already an avid user is the Favourite Website Awards or theFWA for short. I find this to be a great source of all things new and exciting, often market leading, and find masses of inspiration in the cutting edge design on show.

Now theFWA may not be your thing, it may be a bit too specific for your tastes but its sister site may be more your cup of tea and the reason why i’m writing this.  fwaphoto is a new service offering a photo a day, a highlight of some of the most inspirational imagery from around the world. Take a look, let me know what you think, I hope it offers a chance to find your inspiration.

Branded3 have been awarded the honour by Internet World 2009 as being their official “Social Media Partner”. They have also asked our Twitter Brand Management Team to write the show’s guide on how Brands should be promoting themselves using Twitter. A copy of the Twitter Guide is available to download in pdf format.
Clearly, as an Internet World partner, we are exhibiting at the expo, so if you are going to the show please drop by our stand for a drink on the Branded3 beach stand, number E2062.
If you are going to the show, in order to make the most of your time, Patrick Altoft’s guide to the top 16 things to see at Internet World is a must read.