We deliver campaigns that get people talking and generate coverage on the UK’s most well-read websites such as Mashable and The Huffington Post. Our objective is to build brand awareness for our clients, strengthen their authority and, critically, drive traffic to their website as a result of the quality exposure and social media buzz generated by us.
Our PR campaigns go beyond traditional column inches to deliver tangible benefits in all areas of online marketing. Being part of a fully integrated agency means that we understand how to get the most from a campaign, be it online coverage, social noise or links for SEO benefit. Our campaigns get people talking in all the right places (including down the pub with their friends) and deliver demonstrable business results.
Understanding readerships and nurturing relationships are at the crux of everything we do. Our vast network of media contacts means that we know the time and place for everything that you create as a brand in the online sphere, so no opportunity is missed and no content is created without a discernible target audience in mind.
Although business leaders are often unaware of it, there’s a potential news story in almost every change they witness or implement. The team at Branded3 proactively engage with your team, in a bid to truly understand how the business operates and how to leverage it in the media, based purely on what it is, what it does and what goes on.
What distinguishes our Digital PR team from a traditional PR team is that all strategy is borne from two disciplines rather than one: our expertise in Search Engine Optimisation as well as Public Relations is at the heart of everything that we do. Every campaign we implement is intended to strengthen the visibility of your brand online, improve your search ranking and avoid anything that might compromise it.
Whereas in the past, a crisis could be tackled over a certain period of time, the prevalence of social media today means that a reputation could fall into disrepute in a matter of minutes. Working closely with the social media team, we seek to address, contain and neutralise issues wherever we can, quickly and effectively.
Your brand personality is at the heart of your business; as part of your extended team, anything we produce should instil those same values. We work closely with our clients to understand their target market, how their business operates and, most importantly, how they want to be perceived. It’s only then that we can develop an approach which accurately reflects a business and achieves its goals.
We appreciate that our clients have media outlets where they need to be seen. We work to complement that list with those that have been previously unconsidered, based on website data, our keen understanding of the media landscape and our research into how consumers behave. We help you find those sites which will work best for your business, in the interests of exposure and social media rankings.
Once we’re in tune with your business, audience and target media, we plot our strategy to put you in front of your consumers and at the centre of the right conversations.
We develop campaigns that are unique to your business, well informed by current affairs and intelligently positioned to either complement an existing news agenda or set an exciting new precedent.
We don’t just create press material that we think will work. We test it, to ensure it appeals to journalists and consumers alike.
Utilising our extensive media contacts, we put things out to field prior to launch to ensure success.
In collaboration with our wider teams – including Content Marketing, Design and Development– we produce the collateral that will create those all-important news hooks and get people talking.
Painstaking attention to detail, and a healthy respect for our clients’ & our media contacts’ feedback, means that everything we create is right on the money.
We’re hell bent on doing a good job and will do whatever it takes. Our approach is pragmatic and we adapt our strategy if we need to, whether we hunt for a new opportunity, change our angle or simply continue being relentless. We’re experts in our field, but we’re not too proud to change our tact for the sake of our results and your business.
No stone goes unturned, so as to ensure that every aspect of what we do is analysed and understood by all. All future PR activity is informed by what’s gone before, meaning the service we provide is constantly updated and truly optimised for your business.