Keyword Efficiency
Attempting to target hundreds of keywords without an efficient content publication strategy is impossible – creating a separate page for each keyword will not get the results you want.
The central focus of our gap analysis process is efficiency. We think long and hard about the best content publication strategy and website structure for your campaign, which means all you have to think about is dealing with more customers.
As an example, if we were working for a finance company we might want to target the following keyword list:
- Loans
- Cheap loans
- Cheap business loans
- Fixed rate cheap loans
We could then construct a page with the title “Loans – Fixed Rate Cheap Business Loans” which targets all 4 keyphrases with the one page.
This example is quite simplistic, but it’s easy to see how expanding the list of keywords from 4 to 400 would achieve considerable cost savings over a less efficient strategy.