Google Shopping

Our Product Search service is primarily centred towards Google Shopping (formerly Google Product Search), but the principle can be replicated across any similar platform.

That makes it a great way to gain additional sales and ROI from your natural search campaign.

Optimising for Google Shopping requires very careful set up of an optimised XML feed of all the products in your database (don’t just rely on the un-optimised XML feed generated by your shopping cart) combined with the keyword and industry research carried out during the natural search campaign.

It’s important to ensure that all links within the XML feed are correctly tracked using your analytics package and sales are attributed to the right source for tracking purposes.

Gaining strong visibility in Google Shopping results can have a big impact on sales thanks to the intelligent way in which Google embeds product search results into the normal natural search results. If you spot a particular keyword with embedded product search results then it can be easier to target that keyword using your product search feed than with natural search.

Reviews also play a big part in optimising for product search – the more customers who leave a positive review of your service as a company the more Google will feature your products. We use a number of strategies to encourage customer reviews ranging from follow-up emails to prizes and discounts.