Traditionally paid search (Pay Per Click) campaigns were quite straightforward to set up with adverts appearing in a position determined by the amount you were willing to pay for each visitor.
When Google introduced the Quality Score algorithm the game changed and PPC became more complicated than natural search. Agencies now need to understand how to maximise the number of visitors for their clients budgets while monitoring conversion rates of visitors to ensure the campaign remains profitable.
PPC is by no means an exact science and the difference between one agency and another can be huge. In May 2009 we took over the PPC account of a business spending £40,000 per month on AdWords with one of the top 5 SEO agencies in the UK. Within 3 weeks we had reduced the cost per lead from £170 to £40 and reduced the cost per click from 80 pence to 40 pence.
The client was able to get 750 customers every month compared to 176 with the previous agency – a 326% increase in business without spending a single penny more.
Our expertise managing large PPC budgets across all major platforms and investment in high performance web analytics products means we can often deliver astounding results within weeks rather than months resulting in substantial cost savings and staggering ROI.
Contact us today for a free no-obligation analysis of your PPC campaigns and see what Branded3 can do for you.