OK, so your PPC campaign is probably making a profit. But it’s also quite likely to be running inefficiently, and therefore not bringing in the ROI that it could.
Almost every campaign we’ve inherited has had a certain level of inefficiency, derived from factors such as:
- Ad text that’s out of touch with current industry trends
- Ad groups that have not been updated to reflect changes in Quality Score algorithms
- Bulky, unstructured keyword groups
- Lack of attention to detail with landing pages
Our proprietary PPC analysis toolset can analyse your current campaign and identify weaknesses and inefficiencies both in bidding and in conversion rates for certain keywords once a visitor arrives at your website. By drilling down to a keyword and landing page level for every single keyword and ad group we can determine exactly where the campaign can be improved.
We boast a 100% success rate (who wouldn’t!) with PPC campaigns, and have always been able to either dramatically reduce spend or drive a significant increase in customers for the same marketing budget.