SEO

"Natural, business-changing
results"

SEO isn’t just an accompaniment to online marketing. It is online marketing.

No true progress is made by treating SEO and online marketing as separate entities, which is why we become fully immersed in your marketing strategy before we create any keyword, content and link strategies, no matter what kind of site you have or industry you are in.

This way, we can create coverage that doesn’t just look natural; it is natural.

Our approach to search engine optimisation encompasses every aspect of our agency, from content to conversion rates, design to development, PR to paid search, social to SEO. Led by industry thought leaders, we operate only with exceptional service levels, attentive account management and continuous reassessment of campaign direction.

That’s why we can consistently deliver results for start-ups to super-brands in the most competitive sectors in the world.

Our Services

Keyword Strategy

Our keyword strategies have one aim: to ensure that your site is correctly structured and targeted to deliver rankings not only for your most important and lucrative search terms, but also, by utilising our Opportunity Analysis System, for the ones you may be missing. Using an unparalleled suite of state-of-the-art, in-house built, natural search analysis tools, we examine short, mid and long tail keywords to understand exactly how your users search in the buying funnel right up to the point of purchase so that your campaign can attract a wider range of smarter searchers.

Link Strategy

To generate natural links for you, we need to assess exactly what is linkable about you. We conduct a full examination of your marketing strategy, data and assets to formulate a full and proper link strategy that will drive a clean and natural SEO campaign in the right direction. If you don’t have any particularly linkable assets, we start from the ground up and create them for you, basing everything we do on two crucial things: relevance and, therefore, trust. We maintain strong relationships with high quality bloggers and always work to strict QA guidelines.

Content Strategy

Users first; search engines second. A strange thing for an SEO agency to proclaim, perhaps, but not for Branded3. Our content strategies focus on creating sites that people will love. In an approach that is fuelled by our Content Marketing and Social Media teams, we apply a crucial dimension to your campaign to create a content strategy that will cement your place as an authority within your industry. Great content creates natural links, encourages natural shares and develops natural brand affinity, which inevitably attracts more valuable visitors to your website.

Local & Geographical SEO

The exponential rise of mobile search has changed the way results are presented and it’s consequently changed the way we work. Our local SEO strategies focus on the fact that users are often presented with local results, even for searches without local modifiers, ahead of standard results that are unrelated to geographical location. We always have our fingers on the pulse, which means that we can react to every algorithm alteration to ensure that you always appear to the people that matter to you and you always give them the information that matters to them.

International SEO

SEO doesn’t just stay at home. It spans the world and is vital in every major language, whether you’re going global or you’re already there. We cover languages from German, French and Spanish to Chinese, Japanese and Russian, so your SEO campaign can expand along with your company. It is fundamental to international SEO to know that all searchers are created equal. That’s why our approach is not to generate literal translations of your keywords, but to understand real dialects using people, not machines, even in countries where Google isn’t leading the way.

E-commerce SEO

The competitive and complex nature of e-commerce necessitates a different kind of SEO. As an interdependent digital search agency, we offer an inter-departmental approach to e-commerce to not only recognise which are your most important pages, but to pinpoint their ideal structure for maximum return. Onsite optimisation, game-changing link building techniques and daily performance tracking are the unwavering activities that allow us to go above and beyond your users’ expectations and above and beyond your competitors when it comes to rankings.

OUR PROCESS

Research & Analysis

Understanding you and scrutinising your competitors is a prerequisite of every SEO campaign.

Our tactical preparation comprises research and analysis into your business objectives, your main competitors, their main traffic sources and their overall search performance to identify exactly where you stand in your industry.

Keyword Strategy

A thorough understanding of you, your audience and your industry allows us to recognise and categorise the keywords that will be most fruitful for your business.

Our tiered approach to SEO means that we can manage and monitor our efforts with greater accuracy and, thus, provide you with quicker and better results.

Content Strategy

Getting people to like you doesn’t just apply to social media; it’s vital to your whole online presence.

The content we create not only generates social, natural and ethical links, but it also enhances the authority and public image of your brand because it is produced by diversely trained writers.

Reporting & Evaluation

Tracking and testing (and testing again) is vital to the success of any online marketing campaign.

SEO is a cyclic activity, so we pride ourselves on detailed reporting and evaluation that gets to the heart of the performance and energises the constant optimisation of your campaign.

Case Study Virgin Holidays

“When Branded3 took over the SEO account for Virgin Holidays we challenged them to improve the sites rankings and revenue… I would thoroughly recommend Branded3 as they are efficient, transparent and, most importantly, delivered on what was proposed.”

Alex Adamson, Senior Digital Marketing Executive, Virgin Holidays

Read the Case Study >

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