Keyword Strategy
Building a successful SEO campaign is about more than just picking a handful of keywords and trying to get top rankings for them.
We want to maximise your site’s exposure across as many keywords as possible, while focussing on converting core keywords related to your business into customer ‘finds’.
The key principle behind our keyword strategy is to create ‘seed lists’ of keywords around all your core business offerings, then expanding those lists using a variety of proprietary and publicly available tools.
Once we’ve generated the keyword lists, we carry out extensive gap analysis to find out how best to structure your site to target as many keywords as possible.
Below are just some of the strategies we use to expand our keyword lists:
- Geographic modifiers such as “garage in Leeds” or “used cars Manchester”
- E-commerce modifiers such as “cheap HP 6720 Notebook” or “HP 6720 Notebook deals”
- Review and information modifiers for example “compare HP 6720 Notebook” or “HP 6720 Notebook review”
One of the fundamental principles behind SEO is the idea of the “long tail” as illustrated in the graph below. The vast majority of organic search visitors arrive from thousands of long tail queries rather than a handful of bigger terms and we work hard to ensure all our clients have the content & structure in place to take full advantage of this.
The Long Tail
Did you know: Over 30% of search queries performed on Google are brand new and have never been searched for before?
