Understanding exactly which links need to be created to improve a websites ranking in Google is the “secret sauce” of SEO.
All websites are different and the strategy has to be created from scratch for every client we work with.
Whilst knowing which links to create is a science actually building those links comes down to relationships and knowing how to interact with people – it’s people that give links, not computers or algorithms. If we wanted to get a link from a particular news website then we need to phone the editor and give them a good story and a reason to add the link.
Unlike most SEO agencies blasting out bulk link requests a lot of our link-building is carried out over the phone and in personal meetings and the results speak for themselves.
The first stage in any SEO campaign is to perform an in-depth analysis of all competing websites in the target industry and understand which links are working, why they have been placed and how we can best replicate those links.
We also carry out a detailed analysis of clients websites to see where we can improve existing link profiles and make them more efficient before we spend time building extra links.
The actual process of building links is as much an art as a science and we apply a huge amount of creativity to our approach. We don’t build links from directories and strange sites that seem to just exist to link to other sites – quality is what we aim for.
Clients who work with us expect first class links and we regularly deliver search engine friendly links from the major UK newspapers, high quality blogs and other reputable websites. Some of our campaigns generate thousands of natural links in 24 hours while others are designed to slowly accumulate a few links every week.