Usability is like oxygen; you only
notice it when it’s missing.
What is Usability Testing?
“Our experienced specialists have the tools to create an effective and enjoyable web experience for your customers”
You may have a visually stunning website with cutting-edge applications, but if your site’s visitors can’t navigate their way around they’ll never become customers. Making your site user-friendly involves carrying out various tests to try and work out what it is your customers want and don’t want.
Empowered with advanced usability testing methods such as Heat Maps, Eye-Tracking, and Multivariate Testing; our experienced specialists have the tools to create an effective and enjoyable web experience for your customers.
Why is Usability Testing important?
By recognising the exact points a user leaves your site, a customer understanding can be developed, and changes can be implemented to improve the site’s effectiveness. Heat Maps are a technique used to reflect where users are clicking and not clicking.
Using this information, we can change the areas that are performing badly, and optimise the popular areas by making sure the pages they’re clicking on are well-designed and information-rich. Using Eye-Tracking, we can understand which parts of your website are catching people’s attention and which sections go completely unnoticed; empowering us to close the gap between what the user wants to accomplish, and what they can accomplish. Ultimately, the more user-oriented a website is, the more conversions from your site you will achieve.
What are the benefits?
- It will save you money by recognising the drop-off points early and getting them fixed
- Altering the weak pages will increase the user-friendliness, and essentially increase conversion
- Good usability integrated with efficiency will create customer loyalty
- Improves interaction between the brand and user
Gaining a full understanding of how customers use your site is an important step towards making it user-friendly. For Multivariate Testing, we tend to use Google Website Optimiser; which uses full factorial testing, and allows us to carry out A/B testing which is useful for comparing one page against another. Carrying out multivariate testing is a fantastic indicator of what your user wants.
Because of just how much it can help your company; our Heat Maps analysis and consultancy service is one of the most popular amongst clients, and can fix a whole range of website issues. Heat Maps will reflect the popular areas of a page by showing them up in different colours and provide a fantastic insight into your website’s strengths and weaknesses.
By having this wealth of technical skills at our disposal makes us confident we can better satisfy your customers. To create a user-friendly and efficient site, get in touch with a member of our development team.