User Journey Modelling
Tailoring the journey and
sculpting customer fulfilment.
What is User Journey Modelling?
Constructing a seamless website isn’t just about the technical build and complex graphics; it’s also a thought process, whereby enriching the user experience becomes key. User journey modelling is about building the site from a usability perspective. From the point they land on your site, they begin a journey. Our job is to ensure that journey has an impressive beginning, a friendly middle, and a satisfying end.
Why is User Journey Modelling important?
“A user journey model looks at the site from another angle, and ensures every aspect integrates a path towards customer satisfaction”
It’s easy to lose focus on the end goal when seeing the technical abilities on offer. You might want the biggest, brightest flash application, or the most intricate design details, but you should always refer back to your ultimate aim; to increase conversion rates.
The sure way to accomplish this is by putting the user at the forefront of every decision. A user journey model looks at the site from another angle, and ensures every aspect integrates a path towards customer satisfaction. Using your site is a way of interacting with your brand, and by making the experience friendly, logical, and efficient; you are creating a trust with the customer.
What are the benefits?
- Increased conversion rates
- Builds customer-brand trust
- Simplifies the build process later on
Whether the process is implemented at the design stage or retrospectively to improve your existing site; it is an essential component of constructing a flawless website. With our experience and expertise in this area, we ensure the site flows effortlessly from start to sale for your target audience.
Rather than apply a generic user journey for every project we take on; our experts tailor a model to your specific aims, and your customers’ definitive needs. We combine the process with wireframe diagrams, ensuring the construction stage runs smoothly. More than anything, we stay focused on your end objectives, and weave them into every method we undertake.
To build a flawless site, you need a perfect user journey model. Get in touch with our design team and find out how your company could benefit from focusing on the customer.