Wireframing & Prototyping
Laying down the blueprints
for digital success.
What is Wireframing and Prototyping?
“A functional and coherent site on the inside generates an effective site on the outside”
Developing the perfect site begins with creating solid framework. Like building a house; the elements of a website will only sit comfortably on a stable and well-constructed structure. These initial development stages illustrate page layout and the content arrangement.
With wireframing, the focus is on functionality; not on design or aesthetics. A functional and coherent site on the inside generates an effective site on the outside.
Why is Wireframing and Prototyping important?
Making the site as user-friendly as possible is key, and ensuring the web experience is engaging and efficient will guarantee returning customers. Using wireframes achieves this by establishing the connections between all the elements; such as information architecture, navigation outline, and interface design, without the distraction of visual styling.
What are the benefits?
- Potential brand-damaging usability issues can quickly identify early on
- Producing and amending is easy and fast, so it saves time correcting mistakes later on
- It makes it easier to visualise how the site will work without the distraction of aesthetics
- Makes the whole process a lot easier as you develop consistency throughout the site
- Creates a user-friendly site which customers will be happy to return to
Our Approach
We create low-fidelity linear drawings that outline the functionality of your site. These rough sketches focus on developing a clear framework, and lack style or colour detail. This stage of the project can often be a close collaborative effort with the client to ensure both their and the users’s needs are met.
Once the wireframes are complete, the designers then know that whatever they create complies with the interface goals, information architecture and user objectives.
We know that successful results don’t come from nowhere, they require intelligent and imaginative planning; something which we do well.
To begin constructing the frame to your success story, get in touch and speak to a member of our development team.