Tag search: e-commerce
After walking you through adding CMS pages in my first post – Magento: First Class – I thought I’d walk you through importing attributes into Magento.
Recently, we’ve been working on a few Magento sites where the client already has an existing e-commerce site. Rather than making the client spend time setting up all the attributes that are required for the products, we can build an import script to easily import the attributes from the existing site.
Customer loyalty and brand trust are crucial aspects of a successful e-commerce site, and contribute to building up a returning customer-base. But equally as important, is that the customer can simply and quickly navigate their way to a sale.
Many e-commerce sites find getting the balance right between creating a brand identity and selling their products tricky, with most focusing on one more than the other. With so much choice and opportunity to shop around on the web, communicating the right brand message to your users and giving them the best user experience whilst making a sale, is vital.
Our .NET development team have worked with quite a few CMS platforms over the past years and it seems like a new one is released each month, but recently there seems to be a few that are stealing the limelight and offering that little bit more than the others.
In this article I’m going to take a look at some of the top CMS platforms we’re working with, and the pros and cons they all bring.
We’ve worked with Magento quite a bit in the past and created some top-notch websites for our clients. The developments we’ve done have mainly been new site builds, meaning we can start from a fresh install and give the admin backend straight to the client, and familiarise them with it really quickly.
Recently, we’ve been working with a couple of existing e-commerce sites that need to be migrated to Magento, so we’ve started putting together some scripts to automate importing categories, product information, attributes, options, cms page etc. I thought I’d put together a series of posts that go into a bit more detail about each of these scripts.
Many e-commerce websites don’t take into account how important the copy that accompanies each product or service is in persuading the customer to take that next step towards purchase. As such, the copy is never a focus, and often ends up being inconsistent or in some cases, non-existent.
Research and studies have actually found that quality copy can increase conversion rates by significant amounts, revealing a valuable tool for gaining the competitive edge against other e-commerce sites.
It can often be difficult to match functionality with the expectations raised by a design for a website. Often, the coding of a site has to be moulded to fit the design to get the most out of both. This is very true when relating to forms on websites. Simply put, forms are containers for elements allowing you to create things such as sign-up forms and pages used to capture checkout information.
One issue of effective coding is code re-use. If you have 5 separate forms on a page for example, and all of them share one piece of information, then why would you want to repeat that information more than once?