As you have probably heard that Chancellor, Alistair Darling, has reduced the rate of VAT from 17.5% to 15%. Whilst this is fab for the public, it is going to cause a bit of a nightmare to brands as they would have to change their e-commerce sites, banners, Google Ad-words and a range of online and offline communications.

Importantly, if e-commerce sites do not act fast, there could be the danger that they could be losing customers by wrongly charging them and more worryingly, they could be on the wrong side of the law by charging the incorrect VAT rate.

There is just a week to change this and we are here at hand to help retailers and e-tailers make the necessary changes to the site and any communications.

For help with making changes to your ecommerce system or banner campaigns contact us today.