In Laura’s State of Digital series, she reveals 4 tactics that brands should be using to make the most of Instagram and connect with their audience. Check out some real examples too including Forever 21’s fitness campaign.
Black Friday spend
As Black Friday made its way over the shores and sent UK shoppers frantic on Friday 28th November, our Head of Creative Andrew Machin jumped on the opportunity to create an online tool which tracked the amount being spent across the country during the day. We also tracked Cyber Monday, too.
3 Basic Principles of Journalism to Consider When Writing Content for Google
Our Head of Search, Stephen Kenwright, is a regular contributor to Search Engine Watch; this post focuses around the fundamentals of journalism which can be applied to content writing for Google.
When our Senior Search Strategist Stephen Kenwright downloaded the social networking app Path, little did he know it would text his entire phonebook at 6am one morning. Stephen’s account went viral and generated an incredible 100,000+ visits in just 2 days!
Back in 2008, Patrick Altoft wrote a successful post for Blogstorm on the top 10 viral marketing campaigns of all time. In 2012, BBC Radio 4’s Peter Day gave his top tips on the BBC website for starting your own business; and referenced Patrick’s post to highlight how clever viral marketing can pull in customers.
Having always had his finger on the pulse of new updates, Patrick Altoft was the first to spot Google’s launch of full-page previews to the right-hand side of the search results, and his discovery sparked coverage across the industry.
Branded3 uncovered the large-scale hacking of school and university websites through extensive research which identified loopholes in badly-designed software that was opening the door to hackers. The findings were published on The Telegraph’s website.
Just a few weeks after the launch of our petitioning platform, Twitition, angry iPhone users took to the site to petition for O2 to reduce the cost of the new model. The hugely successful Twitition went on to achieve plenty of coverage in national press.