We are listeners, designers, innovators, creators, writers, thinkers, inventors, engineers and friends.
Above all, we are a team.

Tim Grice


Tim joined the Branded3 team in 2010, bringing with him five years of experience in developing and executing online marketing strategies for businesses globally. Regularly quoted by the top industry resources, his unique insights have established him as an SEO thought-leader, and he’s regularly invited to speak at major digital conferences around the world.

Tim is responsible for overseeing the strategy of the company; the culture and ensuring Branded3 continue to deliver industry leading results for our clients.

Vin Chinnaraja


Vin launched Branded3 in 2003, an SEO and Digital agency which has become one of the most respected agencies in the UK, one with which brands are proud to be associated with.

Before Branded3, Vin was the architect and technical consultant for some defining enterprise applications, including the brand asset management for brands such as Citrix, Burberry and Johnson & Johnson.

Patrick Altoft

Director of Strategy

Patrick joined forces with Vin Chinnaraja in 2008 to form the Search division of the agency, enabling Branded3 to offer an interdependent service to clients. He has built up an enviable reputation in the industry for his compelling presentations, which he now delivers all over the world.

Having also launched the UK’s most successful online marketing blog – Blogstorm – Patrick has been invited to shape the SEO strategies of some of the world’s largest brands.

Mike Jeffs

Client Services Director

Mike heads up Branded3’s London office as Client Services Director. He is adept at aligning SEO strategies to brand and marketing objectives, ensuring our campaigns deliver on all levels.

He has been instrumental to some of our biggest SEO client wins to date, using his online marketing skills and personable demeanour to assure clients of our customer-focused ethos. The results that Mike delivers are a reflection of his skills, tenacity, and determination to succeed.

Steve Shaw

Digital Director

Having worked alongside brands such as Mars, Pedigree, and Whiskas, Steve brings invaluable brand experience to the agency and heads up our Digital team, leading our expert web design and development offering.

With an eye for technical detail and a methodical approach to online strategies, Steve has been at the forefront of our biggest development projects to date, including an ecommerce website build for cult cosmetics brand Illamasqua, and a comprehensive CRM application for Interflora.

Andrew Machin

Creative Director

Andrew is Branded3’s Creative Director, leading our web design team and developing unique and engaging ideas for our client’s campaigns. Andrew has an impressive background having led the web design teams of some of the biggest creative agencies in the UK and the US.

Andrew’s web design and usability expertise has seen him talk at various industry conferences, and helped us secure some great projects for some of our biggest clients.

Matthew Jackson

Planning Director

With an impressive background in analytical science and a deep understanding of online marketing strategies, Matthew is Branded3’s Planning Director. Matthew is responsible for providing strategic direction, borne out of analysis and audience insight, to teams across the business.

By gathering consumer insight and planning for each stage of an account or campaign Branded3 can ensure its campaigns drive maximum engagement and impact.

Dave Smith

Head of Operations

As Branded3’s Head of Operations, David is responsible for reporting on profitability and resource across the business, playing a crucial role in the growth and success of the agency. David identifies key efficiencies and introduces pioneering solutions which reduce business costs and create a smoother working process.

With a solid understanding of search marketing and a passion for all things SEO, David regularly blogs about search updates and trains all of our new SEO team members.

Laura Crimmons

Head of PR & Social

Laura is Branded3’s Social and PR Manager, leading the PR and social media strategy across our biggest client accounts, including Vue Cinemas and Ladbrokes. With extensive SEO and social media knowledge, and experience in both traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits.

Having worked in national and international PR, Laura has established relationships with some of the most influential media contacts there are.

Stephen Kenwright

Head of Search

Stephen is Head of Search at Branded3’s Leeds HQ and a columnist on searchenginewatch.com. Having previously worked in-house at FTSE 250 strategic outsourcing business Mitie, Stephen is from a background in advertising and has an MA in Shakespeare.

He now works closely with Branded3’s PR, Content Marketing, Design/Development and Paid Search teams to deliver SEO performance for some of the world’s biggest brands.

Scott Mason

Head of Content

Scott is the Head of Content at Branded3 and orchestrates content marketing strategies for some of the biggest brands in the UK, including Ladbrokes and Vue Cinemas.

Scott knows how to craft the right content for the right audience and, thus, oversees the implementation of content strategies, helping to drive visibility and ROI for our clients. A passion for the written word is always at the forefront of Scott’s work ethic.

Alan Ng

Head of Insights

Alan is Branded3’s Head of Insights and leads our penalty removal offering. He combines analytical analysis with his testing background to deliver revenue-boosting CRO strategies and optimised reporting insights for clients including Inchcape, First4Lawyers and Powwownow.

With a PhD under his belt and an enthusiasm for all aspects of Search, Alan designs and maintains some of the most cutting-edge custom tools in the industry for Branded3 to deliver clear, actionable insights for our clients.

Mark Taylor

Head of PPC

Mark heads up the PPC team and takes the lead on the PPC accounts of our biggest clients. Having worked with some of the UK’s biggest brands, Mark has over six years’ PPC management experience, helping clients spend their paid search budget as efficiently as possible.

Logically-minded and with a passion for data, Mark can identify where PPC campaigns require the care and attention they deserve in order to achieve what matters: business acquisition and ROI.

Charlie Harris

Marketing Manager

Charlie is our Marketing Manager and handles all of our online and offline marketing activity including the management of our internal and external events, compiling award entries and co-coordinating the production of thought leadership content across the teams at Branded3.

With a degree in English Language and Literature and an extensive background in both Marketing and PR she plays an integral role in the creation and implementation of the Branded3 marketing strategy.

Dominic Bosher

New Business Manager

Dominic is Branded3’s New Business Manager and is responsible for establishing and maintaining relationships with potential business prospects. With a comprehensive overview of all of Branded3’s service offerings Dom is our main point of contact for potential clients.

Having previously worked for Sky Media and Morrisons, Dominic has experience working with many worldwide brands focusing on building client relationships and creating account growth across multiple channels.

Read our thought leadership

#SettleTheBeef, Ramsay Street and Twitter-powered vending machines

| PR | No Comments

Dog-days are (almost) over, but a number of brands did not stop coming up with some very fresh and innovative campaigns over the course…

The importance of offline events, for online gain

| PR | No Comments

Brands are seeing the benefits of digital PR and SEO more than ever, meaning that the digital landscape has become increasingly crowded. Companies are…

Illamasqua gets a make-over

| Blog, Design, Development | No Comments

The background Illamasqua has been a long-term client of Branded3 and just like them, we’ve come a long way since the beginning when their brand…

Urban seaside, naked people and #GuyFi

| PR | No Comments

As it’s summer (apparently), brands have been jumping on the chance to get naked or go to the beach this week. Our favourite campaigns…