I hear a lot of SEOs talking about how Outreach has become so much more difficult over the last few years and that it’s so hard to build natural links now, and I really don’t agree with this – yes the tactics SEOs need to be using has changed but there are still masses of opportunities out there if you use the right tools and look in the right places. So here’s my four top ways to find quality, natural PR and Outreach opportunities.
A wealth of opportunities can be found on Twitter if you know the right hashtags to look out for. #Journorequest is one of my personal favourites and has helped me to find some great opportunities, I always have this open on my Tweetdeck to look out for new opportunities. You can also set up some clever IFTTT recipes to have these delivered to your inbox if you’re not a Tweetdeck fan.
Other hashtags to look out for are #PRrequest and #bloggerrequest.
ResonseSource is a paid-for service by DWPub which allows you to subscribe to various categories and then receive journalist & blogger requests straight to your inbox.
3. Live Blogs
Live blogs are a great source of newsjacking opportunities, you’ll find that pretty much all national news sources will have a live blog for any major event e.g. the Budget announcement, World Cup etc.
4. Fresh Web Explorer/Google News
A great way to find people already talking about either your campaign or a relevant topic is through the likes of Fresh Web Explorer or Google News. If you have a relevant quote/graphic/data from your client on a topic currently being covered in the news you can simply search by keywords in FWE or Google News to find who’s already covered it and approach them with your added-value content.
Aside from ResponseSource and FWE all of the above are free ways in which to source quality opportunities and most importantly completely natural opportunities producing links that don’t just look natural but are natural.