5 easy ways to promote and market a website

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  • February 13, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

This afternoon I’m going through the applications for our weekly SEO clinic and every single website seems to need the same tips. I thought it would make sense to write them all down in one helpful article as well as choosing one site for review in another post.

Blogs & social media

This is a no-brainer and is one of the main things our clients are wanting at the moment. There simply is no better way to market a website than by getting your products and services mentioned on as many blogs as possible.

Not only do the links help you shoot to the top of Google for your target keywords but your brand will be seen by some of the millions of people reading blogs every day.

Getting mentioned on blogs can be the easiest thing in the world if you have the right product but unless you know how to promote your product to bloggers the likelihood you will create a successful blogstorm is pretty slim. Start engaging with bloggers and find out what they like, perhaps meet up with some to get expert guidance on what they write about and why.

Design

Having a nice looking website is the most important step. Beautiful & easy to use websites attract more links and are, in general, more likely to be successful. it doesn’t have to be anything amazing but it does need to be well organised and easy to use and navigate. Google isn’t heavily designed but it’s the easiest site in the world to use.

If you don’t want to invest the money in good design why would anybody trust your site?

Credibility

Closely related to design is credibility and trust. If you have a nice office or offline store then put a picture of you and your staff outside the office on your “about” page. Add press cuttings and links to any online publicity. The more legitimate your website and company appears the more likely it is to attract links and new publicity.

SEO

Getting traffic from search engines is what most website owners expect when they launch an online business. The best way to achieve this is to find a well known SEO company and get them involved in the project before any designers or developers start working. SEO needs to be integrated in every part of the website and every change needs to be signed off by your SEO consultant.

Marketing hooks

Most people who commission a website think about how it’s going to sell products and ignore the marketing hooks that will draw links and help the site market itself. A good SEO company will help you insert the right marketing hooks in the site from the start and make ongoing promotion a lot easier.

For example an e-commerce site could have a product information wiki, buyers guides, video tutorials, suppliers directory and a blog to draw links and traffic.

Hire a PR agency

One of the most effective ways to get brand awareness and traffic is to be mentioned by a large newspaper either in print or on their website. The best way to achieve this is to hire a good PR agency.

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