The 7 most popular Instagram posts this Valentine’s Day

  • 2
  • February 15, 2018
Rebecca Hayler

Rebecca Hayler

PR Executive

Valentine’s Day is celebrated worldwide as being the most romantic day of the year – so who did we fall in love with on Instagram?

We looked at the social data for various posts from yesterday and have listed the top celeb Instagram pics. Check out who stole our hearts (or at least our likes) on Valentine’s Day 2018.

Who has been posting?

Instagram has become the go-to platform that celebrities use to give us a look into their lives, and yesterday they didn’t disappoint.

Kylie Jenner, Kim Kardashian, and Will Smith are just a few of the celebrities that got involved with the Valentine’s spirit. In total, there were 100k Valentine’s Day-related posts on Instagram on the 14th February.

But it wasn’t just couples posting – singletons got involved in the action, too.

Shay Mitchell - Valentine's Day Instagram post

It seems that everyone was in the mood to celebrate love – whether it was for “Galentine’s” or Valentine’s Day, our Instagram feeds were filled with posts about the special event.

The language of love

The main hashtags that were used yesterday included:

  1. #valentines
  2. #valentinesday
  3. #love
  4. #happyvalentinesday
  5. #happy

Nina - Valentine's Instagram post

Looking at our social tool, we found that the word cloud included many keywords about love, including terms like “heart,” “roses,” “happy,” and “romance.”

Emojis were a huge part of this year’s Instagram posts, as people are beginning to use them as part of their vocabulary to enhance how they’re feeling.

Interestingly, 65% of these posts came from females and 35% from males. It seems to be the one day that guys feel less pressure to publish soppy posts about the ones they love.

Social media word cloud for Valentine's Day

So, who won at Valentine’s Day?

What were celebrities up to on Valentine’s Day and how many likes did their posts receive? We have pulled a list of the posts that came out on top yesterday.

  1. Kylie Jenner

Kylie Jenner's Valentine's Instagram post

Kylie is officially back on social media, and her Valentine’s Day post racked up an impressive 5.8 million likes (even though it was quite simplistic).

  1. Millie Bobby Brown

Millie Bobby Brown - Valentine's Day instagram post

The star of Stranger Things showed us how it was done this Valentine’s Day – her post, dedicated to her boyfriend, got almost 4 million likes on Instagram.

  1. Kim Kardashian

Kim Kardashian's valentine Instagram post

Kim’s tribute to her husband Kanye West received almost 3 million likes.

  1. Will Smith

Will Smith's Instagram Valentine's Day post

The Fresh Prince posted a photo of him and his wife to celebrate love around the world, which received almost 2 million likes.

5 and 6. The Beckhams

David Beckham's Valentine's Day Instagram post

Victoria Beckham's Valentine's Day Instagram post

David and Victoria took the opportunity to show appreciation to each other through these heart-warming posts. Both received over 1 million likes.

  1. Tom Daley

Tom Daley's Instagram Valentine's Day post

The Olympian and his husband took to Instagram on Valentine’s Day to announce that they’re expecting their first baby, receiving almost 500k likes.

Did you get involved in the Valentine’s Day hype? Is it something that you like to share on social media? Tell us your thoughts on Twitter @Branded_3.