A look at Google’s ridiculous Adwords restrictions

  • 0
  • May 15, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Let me be quite clear about this – in the UK a lot of respectable people gamble, drink whiskey and play bingo and poker. Some parts of the world frown on these activities but in the UK they are normal activities.

Why does Google feel it can force US laws and stigmas on people in the UK? Why can’t we run Google Adwords campaigns for perfectly legal companies if we want to?

I can understand that no ads show up for prostitutes but escorts are technically legal and have no ads and yet london escorts are allowed to advertise.

I can also understand why drugs can’t be advertised (although they should let drugs charities and drug awareness sites advertise) but Google is happy to show ads for heroin and crack cocaine

Miracle cures are specifically not allowed and yet Google allows advertisers. Why?

Don’t promote miracle cures.

Advertising is not permitted for the promotion of miracle cures, such as “Cure cancer overnight!”

Firework adverts are also banned and yet we still see adverts for them.

Google also says “Don’t promote automated ad clicking” – can you guess what ads show up when you search for “automated ad clicking”?

Google says “Advertising is not permitted for anabolic steroids, muscle-enhancing stacks and cycles, bodybuilding steroid supplements” and yet they are quite happy to show ads for the term “bodybuilding steroid supplements” Why?

The whole thing is a mess of half hearted and badly enforced rules that are full of loopholes. If Google is doing this so it can’t be seen to profit from these industries then why not give ad revenue from ads to gambling and alcohol addiction charities?

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