AdWords exact search keywords coming to Analytics in May

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  • May 5, 2010

The single most useful way to find high value keywords has always been to look at the exact search keywords driving sales via AdWords and copy them. Looking at the keywords you are bidding on is useless, looking at the keywords that people are actually searching for is very important.

This month Google is finally going to add a report to Analytics which shows the exact search keywords for AdWords campaigns in your reports, previously this was only available via AdWords (great if you have access, not so great otherwise) and by a filter which was quite hard to implement.

Over the coming weeks, we’ll be making a new set of AdWords reports available in Google Analytics. These reports expand significantly on the AdWords reports you currently see in your account. For example, you can break out your AdWords traffic by actual search query, match type, distribution network, and many other AdWords attributes. We’ve added reports for day parting, placements, and destination URLs.

You can see a video of the new reports below:

Interestingly the asynchronous tracking tag is now out of beta and will be the default option for new users.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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