AdWords launches Search Funnels to show all keywords in conversion funnel

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  • March 24, 2010

Google AdWords just got a lot more complicated thanks to a new feature called Search Funnels.

Currently, conversions in AdWords are attributed to the last ad someone clicks before making a conversion, masking the fact that many customers perform multiple searches before finally converting. AdWords Search Funnels help you see the full picture by giving you insight into the ads your customers interact with during their shopping process.

The process of tracking only takes into account AdWords ads so it’s far from an ideal solution (ideally this would be done in Analytics, not AdWords) however it’s certainly a big step forwards. Basically when somebody clicks on an advert Google monitors the other searches they perform for 30 days and, in the even that they end up converting on your site, all their searches and clicks where they either saw your advert or clicked on the advert will be reported to you.

Search Funnels

Full details here & a good overview here.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • Christian

    Hi Patrick. I saw this on Search Engine land yesterday and was really excited that I may have a way to better understand which keywords suggest an intent for research and those that relate to consumers toward the end of the funnel.

    The only thing is that I cannot find it in my adwords account? I followed the path given by the video. I am a UK advertiser, has this only been rolled out in the US?

    As always great post, concise and delivered just after lunch so that I can ease myself back into work.

    Look forward to your reply

    • Patrick Altoft

      Hi Christian – I’ve not personally seen this so it might not have hit the UK yet. Will keep you posted.

  • Christian

    Thanks Patrick.

    I will let you know if I come across it first.


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  • Christian

    Hi Patrick, Just to let you know I have just seen this in one of my UK accounts.

    Yet to have play but my colleague has been.

    Should get some really useful data from these reports.

    Look forward to your next article


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