How many links is too many

  • 1
  • August 20, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Link guru Eric Ward has sparked an interesting debate at Search Engine Land today discussing aggresive link building strategies.

As the owner of a relatively new blog that attracted 10,000 links
in 3 weeks and is about to hit 40,000 links after a couple of months
this subject is pretty close to my heart. Ever since BlogStorm was
launched I’ve had people telling me that Google is going to ban the
site because it is attracting links too fast. People ask questions
like “Aren’t you worried about getting so many links so fast?” My
answer is always – I couldn’t do much about it even if I was worried.

If loads of sites suddenly decide to link to somebody there isn’t
anything the site owner can do about it. Certainly the search engines
are not about to start banning a site just because lots of people
naturally link to it.

On the other hand if I went out and bought 10,000 links to a new
site then it is likely to take 18 months to 2 years even to rank for
its own name.

If it can be algorithmically trusted as being natural,
there is no such thing as too many or too fast.

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