Amazing Analytics360 WordPress Plugin

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  • July 16, 2009

WordPress is fast becoming the best CMS in the world thanks to the range of fantastic plugins that are available to do anything you like. I don’t normally blog about plugins but the new Analytics360 plugin from MailChimp is fantastic.

As you can see in the screenshot below it brings Google Analytics data into your WordPress dashboard and overlays your blog posts on top of the data. Clicking on the orange dot brings up details of the blog post and number of page views that day.


According to Joost you can use this in conjunction with his Google Analytics plugin to track RSS readers using the utm_source parameter (make sure you also use the All In One SEO plugin with rel=canonical turned on before you start URL tagging).

What do you think?

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • Joost de Valk

    Hey Patrick,

    you’re right about the canonical, but: my Analytics plugin also has the option to do hash tag based tracking, so #utm_campaign instead of ?utm_campaign, which saves a lot of trouble :) Unfortunately, MailChimp doesn’t have that option yet, just sent them an email asking for them to add that option.


  • Tim Parsons

    Do you have to share your Analytics data with MailChimp to use this plugin? Do they see your stats, referers, keywords?

    • Patrick Altoft

      I have no idea Tim, good question.

  • Joost de Valk

    Nope they don’t.

  • vwackrill

    Just out of interest, what’s with the bizarre date scale along the x axis?

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  • dougal

    @vwackrill What do you mean about the date scale? What’s bizarre about it?

  • Hubtonomy

    Yeah, the dates seem to be mixed up.

    Whilst it is an impressive plugin I find it easier to review the analytics for all my sites rather than just one site at a time.

  • Navin Poeran

    Too bad, it requires php 5 or higher

  • blogreign

    i just got a blank page after installed successfully.
    dream host is my hosting, it support php5.

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  • Zen Cart

    Thanks for info. I really like wordpress because of a number useful plugins in has, especially like this one, very useful for SEO purposes

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