Apple iPhone: Marketing at its best

  • 0
  • September 5, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Apple have just pulled off a marketing move that no other company in the world would dare to even attempt.

For months the iPhone has been selling very well at a price tag of $599 and Apple has today announced a price drop of $200. Early adopters are upset and some consider the $200 to be “wasted”. Most just accept that the price drop was inevitable.

Apple started off with a high price to cover marketing and development costs as well as to create the perception of the iPhone being worth $599. Now the iPhone is $399 it suddenly became a great deal and will sell in even larger quantities.

Giving your customers the feeling they are getting a great deal is the holy grail of marketing, get that right and nothing will stop you.

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